Following the news in June that Kyrie Irving will cooperate with the Chinese sports brand ANTA, the two parties recently officially completed a five-year endorsement contract, and Kryie simultaneouslyPersonal Weiboshare this.
In the future, Kyrie Irving will have a new personal signature sneaker and exclusive Logo, and will personally participate in the design of the product line. Kyrie will also serve as the brand creative director, and will cooperate with various opinion leaders across fields to expand ANTA’s presence in North America. Influence.
At present, ANTA’s NBA partners include Klay Thompson, Gordon Hayward, Alex Caruso, Kevon Looney and Rajon Rondo, etc. Kyrie Irving, who has just signed a three-year $126 million maximum salary contract with Dallas Mavericks, will become an endorsement star that ANTA relies heavily on in the future .
Mavericks’ Kyrie Irving has signed a five-year endorsement deal with Chinese sportswear brand ANTA, plus the unique position of Chief Creative Officer at the company, industry sources told @TheAthletic @Stadium. Irving’s management company, A11Even, negotiated the deal. pic.twitter.com/HpJej7HU5X
— Shams Charania (@ShamsCharania) July 12, 2023
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2023-07-12 03:42:17
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