The famous American businesswoman and designer, Kylie Jenner, expanded its new brand of skin care products, with the addition of two facial make-up removers. This new launch of the line “Kylie Skin”It is a make-up remover cream and micellar water, which work together and she describes herself as “capable of removing make-up in a more efficient and effortless way”.
Kylie Jenner, who is part of one of the most famous families in the world, has oriented his work to the facial beauty sector in recent years, in addition to the skin care line “Kylie Skin”, it also owns the line of cosmetics “Kylie Cosmetics”. Her first approach to this sector, began with her makeup line, which began with a collection of liquid lipsticks, called Kylie Lip Kit.
The collection of Kylie Lip Kit that launched in 2015 ended up becoming a beauty empire that left Kylie Jenner a profit of 420 million dollars in just 18 months, thus positioning her as the third highest paid woman in the world according to the magazine Forbes. This was the impulse of the businesswoman to continue with new products such as eyeliners, shadows, mascara, among other things.
Along with the presentation of this new makeup remover kit, Kylie makes a presentation of them, highlighting their benefits. “After 28 days of use you will have a 100% radiant and healthy skin, 97% agree that it is refreshing and 94% agree that it dissolves the remains of makeup and impurities from the skin” thus generating a marketing strategy in your Instagram account.
In addition, the American celebrity often uses the products herself to demonstrate their effectiveness, so she leaves it reflected on her official Instagram account through different videos where she tries her creams and makeup on her own skin. The launch of the products is carried out through the Instagram accounts of each line, but mainly he usually promotes it on his personal profile, where he has 230 million followers.
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