“Photos and videos are now more immersive.” Those who use Instagram may have already seen this message. If not, chances are that will happen in the coming days or weeks. The social media app has been undergoing major overhauls for a while and is now experimenting with a new feed or timeline.
Photos and videos open in it full screen – no more list with square photos – and you always scroll to the next message. What you see has also changed: more ads, more Reels (short videos that you can edit in a variety of ways), and more suggested posts from accounts Instagram thinks you’ll be interested in following. It is obvious that Instagram got its inspiration from the popular video platform TikTok.
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