«Low education and impertinence»
TV legend Kurt Aeschbacher shoots against influencers
In a podcast on the topic of social media content, Kurt Aeschbacher doesn’t give influencers a good hair. Fabio Zahnd, moderator of the show, has a split opinion.
Published: 01/30/2023 at 19:11
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Updated: 01/30/2023 at 8:37 p.m
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Kurt Aeschbacher was a guest in a podcast on the subject of content and found controversial words about influencers.
Berit-Silja GründlersEditor People
“To be an influencer, you need a relatively high opinion of yourself, little education and the cheek to demand a lot of money for every photo you take.” With these words, moderator legend Kurt Aeschbacher (74) describes his view of influencer marketing.
In the podcast “Content.Talk.” With Fabio Zahnd, owner of a social media agency, Aeschbacher discusses the changes in content over the last few decades. The controversial statement by the former SRF moderator arose from a long discussion, says Zahnd: “We spoke for thirty minutes and of course what Kurt Aeschbacher says is provocative. But I can also partially understand him.”
“Make up your own mind”
It is particularly about the way in which influencer marketing is carried out. “Influencers who simply hold a shampoo in the camera make it easy for themselves, of course, and I think Mr. Aeschbacher criticizes that.”
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In the further course of the interview, the SRF legend criticizes the value of content and questions what Tiktok videos in particular bring to their consumers. Aeschbacher advocates listening, asking questions and advises: “Don’t live in a bubble, be open to different opinions and don’t be like lemurs chasing something. Make up your own mind.”
“I used to be proud of the many followers”
Kurt Aeschbacher has completely withdrawn from social media. “I don’t want to be dependent on the opinions of others,” he says. But he used to “enjoy the many followers, and I was proud of it.”
Even if Aeschbacher’s statement seems a bit outdated, in the course of the conversation the legend of the moderation makes it clear that he has certainly dealt with the modern form of content distribution.
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