Home » Technology » Kuo: New Apple TV that ‘improves cost structure’ coming later this year – Sound and Vision – News

Kuo: New Apple TV that ‘improves cost structure’ coming later this year – Sound and Vision – News


If you’re in the Apple ecosystem, an Apple TV is a no brainer in my opinion.

Why? And that is really purely out of interest. I’m not in the Apple ecosystem, I have an Android phone and a TV with Android on it. But does that matter now? 99% of the time the TV works standalone, that one percent I once cast something with my phone, but I assume that I can also just cast Netflix to my Android TV with an iPhone, for example.

In addition, I will never rely on TV manufacturers for apps. They do not always support all services, at some point support stops, or the performance is bad. In my view, TV should just be stupid and leave the smart to the loose box/stick.

All your first points are valid, but at the same time imo you (and a lot of others here too), forget the other side of the story. When I look at my parents, but also other people who really can handle technology, let alone those who can’t, what a crap using a TV has become. Then you see the benefits again.

So I have an Android TV. And a coax for my linear TV (via fiber, to DVB-C with my fiber modem). That means I have one remote (speakers turn on automatically). Do I want to watch Netflix? I press the Netflix button. Okay, for example, if I want to watch Prime, I first have to press the app button, and then select the Prime app, but that is also pretty straight forward. Did I screw everything up by pushing the wrong buttons? Press the “TV” button, and it’s just back on the linear TV. Anyone can understand that in 3 seconds. This is in contrast to all the different HDMI boxes that you need for different things. One remote for one, the other for the next, the last just through your phone.

And again, I do see your point. I also wish my couple of year old TV had put in a slightly faster processor. But as far as I’m concerned, the benefits of just an integrated smart TV for the average consumer are also undeniable.

I am also very curious about a cheaper Apple TV. Will we soon get a cheap one (for streaming services) and a more expensive one for console quality games? We will see.

And lastly, why would Apple want to jump into console gaming? And more importantly, who would make those games?
I don’t see it happening. I expect they’ll put in a processor that’s fast enough to just run all normal iOS games (which I wouldn’t call console quality), but will they make a cheaper version that can’t? I don’t see many people buying a more expensive Apple TV just to play some more iOS games on it.

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