[기자]
On the 20th, KT held ‘Kids Land Talk Concert with Eunyoung Oh Season 2 – Seoul Edition’ at Blue Square Mastercard Hall in Seoul, with about 1,000 customers filling all seats.
Kids Land Talk Concert is a special event planned by KT ‘Genie TV Kids Land’ to share parenting worries with parents of Kids Land nationwide by inviting Dr. Oh Eun-young, a national parenting mentor. We aim to create a bond with consumers through communication and provide a positive brand experience.
KT’s ‘Genie TV Kids Land’ is an IPTV service for preschoolers aged 3 to 9 and children in the lower grades of elementary school, providing over 80,000 kids’ educational contents, the largest in Korea.
[ 인터뷰 / 유경아 KT Customer사업본부 IMC담당 상무 : “저희가 이 육아의 고민을 해결하는 데 조금 기여도 하고 싶었고 그런데 저희 마침 지니TV 키즈랜드 콘텐츠에는 그런 육아의 도움을 받을 만한 내용들이 되게 많이 있기 때문에, 그걸 말씀하신 우리 오은영 박사님이라는 분이 계신데 그분의 그 콘텐츠를 통해서 한번 토크 콘서트를 열어서 실제 참여해 같이 경험하면서 공감하고 더 와닿는 그런 시간을 마련하고자…”]
Thanks to the support of ‘Kids Land Talk Concert Season 1’ last year, this year we prepared a new season with the theme of ‘Happy parenting communication, found in play’ in connection with Kids Land content ‘Let’s play with Oh Eun-young’s children’.
In the case of last year’s season 1, all events held across the country were successfully held with an application competition rate of over 11:1, as befits the talk concert of the best parenting mentor in Korea. In addition, the amount of social buzz for Kids Land and KT also increased by 37% compared to the same period last year, showing successful experiential marketing results.
This year’s Season 2 also showed a great response, showing a competition rate of about 10:1 for Busan and Seoul, thanks to many applications from customers. On this day, 1,000 parents with children from Seoul/Gyeonggi region participated and talked with Dr. Eunyoung Oh about how to play and communicate according to their child’s propensity under the theme of ‘Happy childrearing communication, found in play’.
In particular, many customers participated in the Q&A session to listen to Dr. Eunyoung Oh’s parenting solutions by selecting the concerns of participating parents and sharing their concerns together.
Customer Lee Jin-han (40), who lives in Eunpyeong-gu, Seoul, who participated in the talk concert, said, “It was a meaningful time to talk with Dr. Oh Eun-young about how to communicate with children through play methods tailored to their children’s preferences.”
[ 인터뷰 / 유경아 KT Customer사업본부 IMC담당 상무 : “직접 여기에 참여해서 부모님들이 그다음에 공감하고 경험하고 그러면서 더 키즈랜드에 대한 이해도 높이고 육아의 도움을 받을 수 있는 그런 장을 마련을 할 수 있는 계획을 계속 가져가려고 하고요. 작년에는 워킹맘 워킹대디들도 육아에 대한 고민이 많았는데 오실 수가 없었어요. 그래서 앞으로는 그분들도 참여할 수 있는 기회를 마련하는 쪽으로…” ]
Kids Land Talk Concert will be held in Daejeon on August 8th and Daegu on August 30th, following the Busan and Seoul editions. Also, a special event will be prepared in Seoul in September. The Seoul special event scheduled for September will provide a fresher experience to customers by preparing a talk concert in the city for working mothers and working dads.
This is Park Joo-yeon from Pax Economy TV.
Copyright © Pax Economy TV Unauthorized reproduction and redistribution prohibited
2023-07-20 09:37:59
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