Krung Thai research indicates that this year’s e-sport is 30,000 million baht, the next 5 years will exceed 100 billion baht.
Mr. Phacharaphot Nuntramas, executive vice president and chief economist, Krung Thai Bank revealed that e-sports or e-sports It is one of the most famous rising stars in the world. and is more accepted in Thai society.This is reflected in the Royal Gazette’s announcement to make esports a professional sport in September 2021 or the fact that esports are included as one of the sports used in the SEA Games and Asian Games. Thailand’s national team can win gold medal in ROV game at the SEA Games in May 2022.
The e-sports market has many supporting factors and there are many growth opportunities. As the number of players and audiences grows, it is expected to reach 18.7 million and 10.7 million over the next five years and receive government support through tax incentives. Furthermore, the education sector supports the increase of the skilled workforce through the introduction of new courses related to e-sports. Therefore, it is estimated that the value of the esports market will grow from 37.6 billion baht in 2022 to 108 billion baht in 2027, which is about 3 times the current value.
Mr. Kanit Amsakul, analyst, Krungthai COMPASS Research Center He said that the growth of the esports market will not only benefit companies in the same field. but traditional business Esports can also be used as a tool to promote business growth. Especially in the tourism industry, where case studies have started both overseas and in Thailand, for example, hosting The R6 Raleigh Major in Raleigh, USA is an example that suggests esports can help promote tourism. . From the competition there were 2,600 spectators per day, 70% of which were spectators from different states. or overseas As a result, urban businesses such as hotels, restaurants and security businesses have had to take on more than 1,000 jobs, generating cash flow of $ 1.45 million.
“For Thailand with the Thailand Esports Championship 2022 last September in Hat Yai, Songkhla, 20,000 athletes and tourists arrived able to generate revolving money for the hotel sector and 60-70 million baht in restaurants, which is a double effect on the economy compared to the investment of 30 million baht in the event, “said Kanit.
