Krispy Kreme opens its doors in France

France has fallen deeply in love with American fast food. No matter how much the locals want to admit it. As The world reported this week, McDonald’s and Burger King now have more than 2,000 locations across the country. And France remains one of the most profitable countries for McD’s. However, not everyone is excited about this proliferation of fast food. The world added that a new Burger King is planning to open a store in the 15th arrondissement, but it is facing major resistance from a local collective who launched a petition denouncing the brand’s pollution, its potential odor and, above all, “the trivialization of the brand”. the urban landscape. There’s at least one fast food establishment that Paris residents can apparently get behind, and it’s the always delicious Krispy Kreme. which was greeted with so much fanfare that there was a line around the block.

The donut shop opened the doors to its new location on December 6 at 12 Pass. de la Canopée in Paris — an address previously occupied by a restaurant by chef Alain Ducasse — and was greeted by a line of around 500 people, according to Le New York Times. The event, the newspaper noted, featured a red carpet, a DJ and the brand’s iconic donut mascot.

So why this fanfare? As the Times points out, this is largely because younger generations and social media are sparking a new love for American networks. As teens and twenty-somethings shared with the newspaper, content like Kylie Jenner eating a Krispy Kreme donut on TikTok and shows like The simpsonswhich they watched as children to learn English, can be credited with the hype for the opening.

According to Alexandre Maizoue, general manager France of Krispy Kreme, the company does not plan to slow down its growth in France. Maizoue told AFP the company had invested more than $2 million in this store alone and planned to open hundreds of stores over the next five years. “I think we have some good years ahead of us,” he said.

But just hours after this donut love fest, Krispy Kreme found itself in a bit of hot water, in part because of its aggressive marketing tactics. Deputy Mayor Emmanuel Grégoire shared on Twitter his disgust for Krispy Kreme posters, which he said were “littering” the streets.

“It’s a marketing practice from another era,” we read in his tweet. “It’s illegal, polluting and costly for the community. » In a follow-up tweet, Grégoire told the company to “Prepare to get a big fine!” » but something tells us that they will happily pay in full with all that… dough …they made it on opening day.