KRAFTON and NVIDIA Revolutionize Gaming with AI at CES 2025
LAS VEGAS, January 7, 2025 – At CES 2025, the world’s leading tech showcase, gaming giant KRAFTON (CEO Changhan ‘CH’ Kim) unveiled a groundbreaking collaboration with NVIDIA, introducing a new era of artificial intelligence in gaming.
This partnership leverages KRAFTON’s renowned game growth expertise with NVIDIA’s cutting-edge AI technology. The result? A significant leap forward in interactive gaming experiences poised to reshape the global gaming landscape.
Introducing the AI Gaming Companion: CPC
The heart of this innovation is the CPC (Companion Player Character), an AI companion powered by NVIDIA ACE technology and an on-device Small Language Model (SLM). Unlike traditional Non-Player Characters (NPCs), CPCs offer a truly interactive experience. They understand and respond to game situations with human-like nuance, cooperating with players and enhancing gameplay in unprecedented ways.
Imagine a gaming world were your AI companion isn’t just a static element, but a dynamic partner who adapts to your strategies and contributes meaningfully to the game’s narrative. This is the promise of CPC technology.
expanding the Future of gaming
KRAFTON plans to integrate CPC technology across its extensive portfolio, including the immensely popular PUBG IP franchise and its innovative title, inZOI. This strategic move aims to transform the user experience, offering players a level of immersion and interaction never before seen.
The implications for the future of gaming are vast. This technology could lead to more engaging storylines, personalized gameplay, and a deeper connection between players and the virtual worlds they inhabit. The potential for innovation extends beyond simple gameplay enhancements; it could revolutionize how games are designed, developed, and experienced.
The collaboration between KRAFTON and NVIDIA at CES 2025 marks a pivotal moment in the gaming industry.It’s a testament to the power of technological innovation and its potential to redefine entertainment as we certainly know it. The future of gaming is here,and it’s powered by AI.
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KRAFTON and NVIDIA Team Up to revolutionize Gaming with AI at CES 2025
KRAFTON, a leading video game developer, and NVIDIA, a global technology leader, announced a groundbreaking partnership at CES 2025, leveraging the power of artificial intelligence to reshape the future of gaming.this collaboration marks a significant step towards integrating advanced AI capabilities into popular games, promising a dramatically enhanced player experience.
“CES 2025 marks a significant milestone for KRAFTON as we work to unveil AI technology that will revolutionize the gaming industry,” said CH Kim, CEO of KRAFTON. “we plan to closely collaborate with NVIDIA to drive the change of the user experience with AI-powered innovation built with NVIDIA ACE, such as CPC, that’s poised to redefine the future of gaming.”
The partnership centers around NVIDIA’s ACE (Avatar Cloud Engine) technology, a powerful AI platform designed to create immersive and interactive gaming experiences. This collaboration will allow KRAFTON to integrate innovative AI features into its existing and future game titles.
Keita Iida, Vice President, Developer Relations at NVIDIA, highlighted the transformative potential of AI in gaming. “AI is transforming the way games are created and played,” iida stated. “By bringing our innovative AI technology, such as NVIDIA ACE, to a range of their live games, KRAFTON is unlocking co-playable characters for new, unique experiences.”
KRAFTON’s commitment to AI innovation is evident in its Deep Learning Division, established in 2022. This division has already achieved significant breakthroughs in core AI technologies, including natural language processing (NLP), 3D vision and animation, voice synthesis, reinforcement learning, and multi-modal learning. The company’s research prowess has been showcased through presentations at prestigious international AI conferences such as NeurIPS, ICML, and ICLR.
This partnership between KRAFTON and NVIDIA promises to deliver a new era of interactive and engaging gaming experiences, leveraging the power of AI to create more dynamic, responsive, and personalized gameplay for players worldwide. The impact of this collaboration is expected to be felt across the gaming industry, setting a new standard for AI-powered game development.
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Contact:
KRAFTON
Christine Chung
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