According to the’Promising AI Report-Chicken Meat Processed Meat’ released on the 18th by the Korea Radish Association Institute for International Trade, Korea’s chicken processed meat exports increased 59.5% year-on-year to a record high of 21 million dollars last year.
It is analyzed that this is because exports of Samgyetang convenience meals and chicken breasts increased significantly due to the increased demand for HMR worldwide and the influence of the Korean Wave.
As a result of analyzing nine indicators such as gross domestic product (GDP), population, imports, and regulations of 58 major countries, the market with the highest export potential of processed chicken meat in Korea is Hong Kong (88.9 points). Singapore (88.6 points), Japan (88.2 points), and the United States (86.8 points) followed. Hong Kong is the country with the second largest export of processed chicken meat after the United States, and exports were worth $4.96 million, up 162.4% from the previous year. The Korean market share is also showing an upward trend from 0.1% in 2016 to 0.4% in 2019. The fact that the basic tax rate of processed chicken meat is 0%, and the recent Korean Wave stars’ chicken breast diet was introduced to the Hong Kong media, and the market preference for Korean chicken has increased, as a positive factor. The United States, which ranked fourth in the promising market, is Korea’s largest export market of processed chicken meat, accounting for 28.1% ($5.9 million) of all processed chicken meat exports last year. The share of Korean processed chicken meat imports from the United States rose from 0.9% in 2016 to 2.1% in 2020. In the case of Canada, the final agreement was reached 24 years after the Korean government requested the Canadian food authorities to import samgyetang, and the first export was successful in 2020, making it on the list of promising markets.
Bo-hee Jeon, a senior researcher at the International Trade Association, said, “The recent increase in exports of processed chicken meat is the result of efforts such as launching local customized products and digital marketing using Hallyu stars. The right export support should be further expanded.”
(Seoul = News 1)
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