Korean boy band BOYNEXTDOOR used iPhone to take selfies after receiving Samsung sponsorship and criticized for lack of business ethics

South Korean boy band BOYNEXTDOOR has collaborated with the Samsung Galaxy series in the past But, after the collaboration ended, the members took selfies in public with iPhones at the airport the issue has been discussed a lot, with many people criticizing their behavior for a lack of commercial consideration and ethics.

BOYNEXTDOOR is a boy group that ended last May. They have been supported by Samsung Galaxy in various promotional activities in the past. In April this year, Samsung also gave a coffee card to thank him and wrote the blessing “Like the stars in the night sky, Galaxy supports the future of BOYNEXTDOOR.” However, this collaboration ended recently. When the team left Incheon Airport for Spain on the 11th, a team member accidentally held an iPhone and used Apple AirPods Max headphones to let by the photographer to take pictures.

▲ Image source:JoongAng Ilbo

After the event was exposed, some netizens were disappointed with BOYNEXTDOOR’s behavior, thinking that what they did was rash and lacked business ethics. Some said that “publicly boasting a competing brand in front of the camera is disrespectful to Samsung.” Some netizens said: “Although it is their freedom to use iPhones, they should maintain basic decency.

Samsung quickly responded to the controversy and released an unusual statement, saying that “BOYNEXTDOOR is not an official advertising model or brand ambassador” and stressed that they did not intend to comment further about the incident. While it’s not unusual for artists to move on to other brands after their deals expire, in this case it seems to be the overt behavior that has drawn so much criticism to draw

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The controversy reflects public expectations for collaboration between celebrities and brands. Many experts pointed out that BOYNEXTDOOR may not have intended to target any brand, but as public figures, they should be more aware of what they might think of their actions. This incident also made everyone reconsider how celebrities should handle their relationship with brands after their deal ends, and whether they should choose products carefully in public.

Source:JoongAng Ilbo

Image source:JoongAng Ilbo

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