Translated by
Paul Kaplan
Published on
Jul 26, 2021
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Kontoor Brands, the US group that controls jeans brands Lee and Wrangler, announced Thursday the appointment of Mame Annan-Brown as executive vice president for global communications and public relations.
In this position, which she will assume from August 11, Mame Annan-Brown will lead all aspects of the company’s communication at the global level, from the development to the implementation of Kontoor’s internal and external communication strategies. Brands. She will oversee the development of press releases, media relations, creation of digital content, as well as employee relations and engagement.
She will also represent Kontoor’s interests to government agencies and other institutions.
Mame Annan-Brown joins Kontoor after leaving the International Finance Corporation (IFC), an organization of the World Bank Group, where she served as Head of External Relations since 2018. Previously, she was Head of Communications for the asset management firm of IFC, communications director of the Results for Development Institute (R4D), marketing and communications director of United to End Genocide and vice president of investments, marketing and communication from JPMorgan Chase & Co.
“Her experience in stakeholder engagement techniques, improving public image and building effective teams make her a major asset for Kontoor, in this incredibly important position,” explains Scott Baxter, CEO of Kontoor.
Heavily affected by the Covid-19 pandemic, Kontoor’s annual revenue fell 18% to $ 2.1 billion (€ 1.8 billion) in 2020, while its net profit reached 67 , $ 9 million (€ 57.6 million), down 30% from the $ 96.7 million (€ 82.0 million) earned in fiscal 2019.
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