Belgian marketers voted “Kom op!”, by Van Marc Michils, “Best marketing book of the year”. Michils’ book won with more than 23% of the votes ahead of “Dit is marketonderzoek. Van mening naar feit”, by Marc De Laet, Frederik Picard and Pol Toye, and “The Future of Shopping”, by Jorg Snoeck and Pauline Neerman.
For the past three weeks, marketing professionals have been able to vote for their favorite marketing book of 2022. No less than 23% of the nearly 3,100 participants chose “Kom op!”, by Marc Michils, Managing Director of Kom op tegen Kanker and former communication expert (at VVL BBDO, Quattro and Saatchi & Saatchi, among others).
Marketing in the non-market
“I’m obviously very happy and honored that ‘Kom op!’ has been elected Marketing Book of the Year 2022”, says Marc Michils. “It is entirely possible to do successful marketing in the non-market. I explain the why and the how in my book. Furthermore, I see this award as an encouragement to continue spreading the fundamental message of the book: progress is created through helping each other, not by putting the other down.”
Two other books on marketing join Marc Michils’ book on the podium. “Dit is marktonderzoek. Van mening naar feit”, by Marc De Laet, Frederik Picard and Pol Toye, finished second, with 21% of the vote. Jorg Snoeck in Pauline Neerman, with “The Future of Shopping”, came in third place, winning 15.5% of the votes cast.
On March 21, Marc Michils will be the guest of the Marketing Café organized by BAM. He will present his book there.
For the past three weeks, marketing professionals have been able to vote for their favorite marketing book of 2022. No less than 23% of the nearly 3,100 participants chose “Kom op!”, by Marc Michils, Managing Director of Kom op tegen Kanker and former communication expert (at VVL BBDO, Quattro and Saatchi & Saatchi, among others).” I am obviously very happy and honored that ‘Kom op!’ has been elected Marketing Book of the Year 2022″, says Marc Michils. “It is entirely possible to do successful marketing in the non-market. I explain the why and the how in my book. Furthermore, I see this award as an encouragement to continue spreading the fundamental message of the book: progress is created thanks to mutual aid, and not by lowering the other.” Two other books on marketing join Marc Michils’ book on the podium. “Dit is marktonderzoek. Van mening naar feit”, by Marc De Laet, Frederik Picard and Pol Toye, finished second, with 21% of the vote. Jorg Snoeck and Pauline Neerman, with “The Future of Shopping”, came in third place, winning 15.5% of the votes cast. On March 21, Marc Michils will be a guest at the Marketing Café organized by BAM. He will present his book there.
