With myhypo.ch, a contemporary and meaningful brand has been made for the supply. Many thanks to a obvious on-line-first technique, the supervisors of Thurgauer Kantonalbank have laid the basis for a fresh and basic brand. “Simple, speedy and inexpensive” plausibly describes the place the benefits of the myhypo.ch products lie. “What will make our on line mortgage loan distinctive must also be mirrored in the brand identify and look. In our feeling, it was really acceptable, ”says Claudio De Biasio, head of sector conversation at Thurgauer Kantonalbank, in a assertion.
Theme: Do-it-yourself in concentration
The solution and marketing campaign created for it encourages individuals to do it for them selves. The modern day mortgage loan client can build his have software and software on-line from A to Z and mail it no matter of the opening several hours of the branch. The lender then checks the information and facts and sends the contractual files to the buyer by put up for signature. The “do it on your own” is also the visible center of conversation.
“We want to differentiate ourselves with a presence that exclusively addresses individuals people who like to take issues in hand: do-it-yourselfers”, proceeds Claudio De Biasio. This is how self-developed visuals with the correct messages were born. It is aimed at a predominantly male target group von myhypo.chautonomous also from a monetary place of view.
Bolstered on the internet
The primary element of the marketing campaign will get spot on the web to give possible consumers the possibility to query the present circumstances with a couple of clicks and to generate an application as easily as attainable. The offer is marketed in a targeted manner on social media and show networks with online video and engagement advertisements as nicely as banners. In addition, the introduction of the new on line supply of Thurgauer Kantonalbank is accompanied by posters in the railway stations of the metropolitan parts, bulletins in the specialized push and, from 22 August, also by the sponsorship of SRF-Meteo on Tv set.
Tv billboard:
Social media announcement:
Explanatory film:
Thurgauer Kantonalbank Manager: Marcel Stauch, Head of Expert services (shopper), Claudio De Biasio, Head of Industry Interaction, Marco Wenger, Head of Branding, Renato Vettori, Senior Branding Expert liable company: agenturkoch.ch. (pd / cbe)
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