In 2018 The Coca-Cola Company decided to buy 15% of BodyArmor – the sports drink, founded in 2011, but quickly gained popularity in the United States.
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And yesterday, November 2, The Coca-Cola Company announced that they had bought the remaining 85% of the company and it is now completely under their control. The deal is worth $ 5.6 billion, making it Coca-Cola’s largest to date.
In 2007, 4.1 billion was paid for Glaceau, the producer of Vitaminwater, and in 2018, 5.1 billion for Costa Coffee.
Currently, BodyArmor is the second best-selling sports drink after Gatorade, which is held by Coca-Cola’s competitors – PepsiCo. Kobe Bryant will be the winner of the deal between The Coca-Cola Company and BodyArmor.
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This is because in 2014, the basketball player invested $ 6 million, which secured 10% of BodyArmor. Currently, according to the Wall Street Journal, his heirs will get richer by another $ 400 million because of the sale, CBS News writes.
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