“Observation entertainment, plays a role in conveying food culture trends and encouraging consumption”
Kobaco “People in their 20s are reducing drinking and increasing interest in blood sugar management“
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(Seoul = Yonhap News) Reporter Jeonghyeon Lee = The frequency of drinking among people in their 20s has decreased compared to last year, and interest in controlling weight and blood sugar has increased.
The Korea Broadcasting Advertising Corporation (KOBACO) announced on the 16th the ‘Food Culture Trends’ survey of 1,000 people aged 25 to 49 across the country.
According to the survey, 6 out of 10 people between the ages of 25 and 49, which is the economically active age group, usually enjoy ‘two meals a day’.
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Kobaco explained that it appears to be due to changes in weight management or living environment, such as so-called ‘low-carbohydrate, high-fat’ (low-carbohydrate, high-fat) and intermittent fasting.
On the other hand, interest in food has become more diverse. 64.2% of respondents answered that ‘eating food means happiness to me’ and 59.4% answered that ‘local food has a big influence when choosing a travel destination.’
In addition, there was a high level of interest in health management through food, with many people saying, ‘I consume healthy food rather than taste’ (35.7%) and ‘I consider raw materials and nutritional ingredients to be more important’ (37.9%).
49.1% of respondents said that the frequency of drinking among people in their 20s has decreased compared to a year ago.
The main reason for the decrease was ‘weight or blood sugar control’ (44.3%), showing that the craze for health care is spreading widely, especially among people in their 20s.
In particular, people in their 20s showed a tendency to consume low-sugar foods and make regular exercise and diet management part of their daily routine. Purchases of low-sugar drinks, low-sugar sauces, and low-sugar dessert foods were also higher than other age groups.
In addition, 59% of those aged 25 to 29, 54.8% of those in their 30s, and 52% of those in their 40s responded that they were interested in low-sugar foods and blood sugar management, showing that low-sugar foods and blood sugar management, which were previously considered to be the main concerns of the elderly, have spread to those in their 20s and 30s. It appears that it is doing so.
Influence of food issues exposed to TV programs and behavior after viewing
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Meanwhile, TV entertainment programs that show the daily lives of performers have been shown to help convey food culture trends and drive consumption.
48.6% of respondents responded that they were interested in information about the food and restaurants enjoyed by the contestants, and the experience of making purchases such as searching related keywords and visiting websites after watching the program was also found to be high (51.3%).
Kobaco explained that the recent phenomenon of high reservations at restaurants run by chefs who appeared on a popular cooking competition program also appears to reflect the food culture of consumers who want to taste the food in person.
This survey was conducted online from the 13th to the 20th of last month, and the reliability was ±3.1% at the 95% level.
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2024/10/16 09:37 Sent
