This collaboration continues KNWLS‘s consistently bold aesthetic style, which skillfully balances sensibility and rebellion, redefining modern personality and confidence through powerful tailoring and innovative materials. conventional
During the launch event, creative directors Charlotte Knowles and Alexandre Arsenault came to the event in person to share the design concepts and inspiration for the series. KNWLS uses fashion as a medium to explore the relationship between body shapes and strength. The brand’s design breaks tradition through a bold design language, emphasizes the coexistence of sensitivity and durability, and reimagines traditional aesthetics.
Inspired by the Year of the Dragon in 2024, the KNWLS Highlights include the KNWLS best-selling Skinn dress and Clavicle top, which features hand-cut and printed dragon graphics. symbolizes strength, luck and courage, highlighting the brand’s commitment to craftsmanship and detail.
Another important element of the collection is the “cat” theme, which continues with KNWLS’ sense of mystery. The collection features the Precious “cat” hat and matching Precious cardigan in gradient caramel and pink tones.
The limited-edition Kitty long-sleeve top was specially designed for the occasion and is made from ultra-soft 100% TENCEL™ lyocell fibre, reflecting the brand’s commitment to innovation and sustainability. The design features a hand-painted ceramic cat symbolizing good luck, along with stars, flowers and hearts. Each piece is individually printed by a local hand printing studio in London, using ‘BioBlack TX by Nature Coating’ pigments, which are extracted from wood waste, presenting a co- the brand’s innovative work with TENCEL™.
The Cats & Dragons capsule collection will appear in an indoor art installation – a large statue of cats made of old leather will be the centerpiece of this artwork not only embodying philosophy KNWLS exclusive design, but it also reinforces the brand’s commitment to sustainability to sustainable fashion.
The installation, powered by TENCEL™, extends its partnership with KNWLS to provide support and expertise to the brand in achieving its sustainability goals. This collaboration was established when TENCEL™ supported KNWLS in launching their SS25 collection at London Fashion Week in September.
Through this collaboration with ENG, KNWLS once again demonstrates its core design philosophy of breaking tradition and challenging conventions, providing a unique and powerful fashion vision.
KNWLS X ENG pop-up store event
Date of exhibition: October 11 – November 11, 2024
Location: ENG Tx Huaihai, No. 523, Huaihai Middle Road, Shanghai
