Kneipp Verlag Vienna and Verlag Eugen Ulmer become strategic sales partners – the main association of the Austrian book trade

The Kneipp Verlag Vienna (Styria publishing group) and the Eugen Ulmer publishing house will enter into a strategic sales partnership from spring 2024. The aim of this partnership is to combine two strong publishing programs in the area of ​​health and well-being and to make them as visible as possible in retail in Germany. This is to be achieved with a strong shared key account at Ulmer and a comprehensive field service. The Kneipp titles are delivered via VVA.

“We have many common topics and similar target groups – a partnership makes sense,” says publisher Matthias Ulmer, Verlag Eugen Ulmer. “What’s more, we just fit together well, the spirit and chemistry are right.” “It’s twice as nice together!” adds Nicole Schindler, head of marketing and sales at the Eugen Ulmer publishing house. “I am very pleased to be able to further strengthen the advisors in the industry with our full sales power.”

Kneipp Verlag Vienna has been a member of the artfolio sales cooperation since 2021, which it left at the end of July 2023. “We are convinced that in a bilateral cooperation with a strong partner like the Eugen Ulmer publishing house we can achieve our goal of successfully offering our health titles with the Kneipp guarantee in bookstores more quickly,” said Matthias Opis and Elisabeth Stein, managing directors of the publishing group Styria-owned Kneipp Verlag Vienna.