With the summer time vacation season approaching, cost and procuring service Klarna publishes the outcomes of its new “Journey Report” survey, revealing the developments and plans of Greek customers for this 12 months’s summer time holidays.
Based on the Klarna survey, 94% of Greek customers intend to go on trip this summer time and 73% of them plan to journey to Greece, exhibiting the desire for our nation as a summer time vacation spot. On the identical time, 11.9% will journey to a neighboring nation and 17.8% to a close-by nation inside Europe. Solely 7.5% intend to make a protracted journey to a different continent.
When requested who they are going to spend the summer time trip with, 49.2% answered that they plan to go on trip with their household, following the common pattern within the US and the remainder of Europe (49.4%). Amongst Gen Z customers (ages 18-25), greater than half (59.4%) stated they’d go on trip with mates, whereas nearly all of Millennials (ages 26-41) plan to journey with/ their accomplice.
Why do Greeks journey?
The principle causes Greeks journey are to loosen up (78.7%) and to find new locations and cultures (55.8%). Moreover, 54.8% of survey individuals need to spend time with household and mates on trip, and 54% search journey experiences for socializing and enjoyable. Based on the outcomes of the survey, a major proportion of Greek vacationers get concepts from mates (62.1%) and journey blogs/websites (61%) to decide on their summer time vacation spot. Different well-liked sources of inspiration embrace suggestions from members of the family (49%) and social networks (40%).
Journey difficulties and options
The rise in lodging costs and transport prices (42.7%) is the largest problem that the majority Greek vacationers face and need to eliminate. With its progressive and versatile cost options, together with value sharing in 3 interest-free installments, Klarna is a beneficial ally for vacationers in sharing elevated prices, making journey experiences of all types extra accessible and manageable. The rise in costs is adopted by lodging that doesn’t meet expectations or as marketed (14.2%), highlighting the necessity for dependable reserving choices.
The way forward for journey and improvements
Greek vacationers are prepared to make use of new applied sciences and improvements primarily based on Synthetic Intelligence (AI) that may change journey habits by serving to them select locations sooner or later. Greater than 4 in 10 customers need to attempt AI expertise that plans extra personalised journey itineraries. For 29.6% of Greeks, the likelihood to nearly go to the vacation spot earlier than the journey, with the assistance of Digital Actuality purposes, is especially engaging. Worth comparability instruments play a key function in organizing journeys for almost all of customers (78%).
Elias Pitsavos, Head of Klarna Greece, commented on the survey outcomes: “Klarna’s latest journey developments survey confirms the corporate’s vital enlargement within the journey and tourism sector, a progress supported by profitable partnerships with business leaders like Airbnb. By understanding shopper preferences and behaviors, we intention to empower each vacationers to make extra knowledgeable selections and companies to ship pleasant journey experiences.”
The Klarna shopper survey was carried out in collaboration with analysis agency Dynata in 10 international locations (France, Germany, Greece, Italy, Poland, Portugal, Spain, Sweden, UK and USA). The survey was carried out in April 2024 and consists of at the very least 1,000 respondents in every nation. In complete, 11,231 customers participated. The pattern is nationally consultant and was chosen by the analysis firm Dynata.
SOURCE: ot.gr
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