Kiss Sells Catalog, Brand, and IP to Pophouse Entertainment Group for Over $300 Million
Famous hard rock quartet, Kiss, has made a groundbreaking deal with Swedish company, Pophouse Entertainment Group, to sell their catalog, brand name, and intellectual property (IP) for an estimated amount exceeding $300 million. Rolling out on Thursday, the partnership between Kiss and Pophouse marks a second collaboration since both entities united for the awe-inspiring farewell concert, hosted at New York City’s renowned Madison Square Garden in December.
Introducing Digitized Avatars
During the farewell concert at Madison Square Garden, Kiss unveiled an extraordinary concept that amazed the audience. With the help of pioneering technology developed by George Lucas’ special-effects company, Industrial Light & Magic, in collaboration with Pophouse, Kiss manifested their digitized avatars. This groundbreaking technology grasped hold of the audience’s imagination, and the spectacular avatars presented a full concert experience, transporting fans to Kiss’ iconic heyday.
Pioneering Collaboration with Pophouse and Future Endeavors
Pophouse CEO, Per Sundin, has disclosed that Kiss avatars will be used in upcoming projects, including a thrilling biopic and an intriguing documentary. In addition, a Kiss experience is on the horizon. Sundin reveals that the plans for the release of an avatar show, eminent in the second half of 2027, will distinctly differ from the previous “ABBA Voyage” project, jointly created by Pophouse and Industrial Light & Magic.
Furthermore, Sundin emphasizes the paramount objective of Pophouse Entertainment Group, which is to introduce Kiss to new generations. Sundin believes this distinctive focus sets Pophouse apart from other music catalog acquisitions. Through their collaboration with Universal Music Group and Kiss, Pophouse ensures an active and dedicated involvement with the renowned band and their unparalleled creation.
An Unwavering Commitment
Gene Simmons, the iconic Kiss band member, expresses unequivocally that Pophouse Entertainment Group appreciates the significance and essence of Kiss beyond mere acquisition. Simmons visualizes the collaboration as an ongoing commitment alongside Pophouse. Communicating continuously and sharing creative ideas characterizes the bond that Kiss and Pophouse have fostered. Within this commitment, Simmons emphasizes that Kiss will not ever resume live tours, solidifying their unequivocal dedicated involvement with Pophouse.
Expanding Pophouse’s Global Presence
Pophouse’s collaboration with Kiss represents their second international investment, following their partnership with renowned artist Cyndi Lauper earlier this year. The collaboration with Lauper includes the majority share purchase of her music catalog and an entrancing immersive theater project that vividly transports audiences back to the New York of her upbringing. Pophouse’s ingenious focus extends beyond catalog acquisition, carefully molding innovation and fresh experiences for audiences.
Paving the Path for Fresh Discoveries
Lauper affirms that Pophouse’s vivid embrace of new ideas sets them apart from typical corporate bodies. The multimedia company is not merely interested in iconic catalog acquisition but aims to cultivate fresh and distinctive performances and live experiences that will captivate existing fans and enthrall new audiences, ultimately breathing new life into established artists like Cyndi Lauper.
