The Swiss digital influence agency Kingfluencers prevailed against several global agencies in a pitch phase that lasted several months. From January 2024, Kingfluencers will act as the official influence agency of BMW Switzerland. The automobile manufacturer is now also integrating influencer campaigns into the marketing mix, according to a statement.
BMW has been pursuing a brand ambassador strategy for several years. The corresponding portfolio will now be completed with selected creators from Switzerland. Kingfluencers wants to conquer a new and younger target group for BMW, as the agency writes. In collaboration with the entrepreneur Sara Leutenegger, the cooking and food blogger Noah Bachofen and the long-distance swimmer Noam Yaron, BMW is to be made more accessible to a corresponding target audience.
Cristina Sarhan, Head of Premium Partnerships at Kingfluencers, is now looking forward to ensuring “driving joy” on social media: “The automotive industry is going through an intensive phase of change and we are now supporting BMW as an agency in this exciting transition is a very exciting task for Kingfluencers.»
Selina Gabriel, Head of Campaign Management at Kingfluencers, also really likes the implementation of the project with BMW and the hand-picked influencers: “BMW is an incredibly strong brand and I know that we have the right creators on board to create content to create something that people will remember for a long time.”
Last week the official kick-off event took place in Dielsdorf at the BMW Group Brand Experience Center – together with Kingfluencers and the BMW Creator Squad. The aim of the event was to bring the brand closer to the creators and to promote personal contacts between everyone involved. (pd/cbe)
2023-12-14 13:27:40
#Kingfluencers #Influencers #advertise #BMW #Switzerland
