The American group Coty continues its conquest of the companies created by the Kardashian clan. The multinational beauty and skincare product founded in Paris by François Coty in 1904 announced that it had taken a 20% stake in Kim Kardashian West’s beauty products, for $ 200 million. What enhance this activity of the reality TV star, businesswoman and wife of Kanye West to $ 1 billion.
Coty and Kim Kardashian West “will focus their efforts on entering new product categories and expanding globally beyond its existing product lines,” said a Coty statement.
Kim Kardashian West and his team “will lead all creative efforts in terms of product and communication initiatives, building on their remarkable ability to speak to a global audience through social media,” said Coty.
Kim Kardashian has built an empire by exploiting the phenomenal success of the reality series “Keeping Up with the Kardashians”, which since 2007 immerses viewers in the lives of mother and sisters Kardashian and Jenner.
In January already, Coty had bought 51% of the shares in the brands of Kylie Jenner, a supermodel half-sister of Kim Kardashian, for 600 million dollars.
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