Reality profile Kim Kardashian (40) is – among many other things – known for her modeling career, and she regularly shares photos from her countless photoshoots on social media.
On the other hand, several photos and campaign-related content shared by the Kardashian / Jenner family have been criticized for abusing cultural expressions, including little sister Kendall Jenner (25) was last out in the fire in connection with a tequila campaign.
– Do not understand how this was turned upside down
Nor is it the first time Kim Kardashian has attracted attention with a cultural garment. Fans have previously raged against Kim when she post pictures wearing a headgear of Indian origin.
Now she is once again criticized for having abused cultural symbolism in photos from a new photoshoot, which has not gone unnoticed by fans. It writes among others The Mirror.
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– Not just an accessory
Late last month, the 40-year-old shared a series of photos from a photoshoot in collaboration with her own makeup brand, Kim Kardashian West Beauty.
However, it was not the “Keeping Up With The Kardashians” star’s make-up that fans noticed in the photos.
The photos have created a great deal of debate on social media, with several claiming that the 40-year-old’s photos are cultural appropriation.
Several fans get stuck in the earrings that the SKIMS founder wears on some of the photos from the photoshoot.
What is cultural appropriation?
Cultural appropriation is that members of one ethnic group take over the cultural production of another ethnic group, such as symbols, costumes, music or rituals.
The cultural expressions that are taken over can either be copied or integrated into existing cultural expressions.
Source: snl.no
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The silver-colored earrings have the symbol of “About” inside them, which is a central and sacred symbol in Hinduism. It did not appeal to fans.
“Is it appropriate to say that ‘If’ is a sacred symbol for Hindus and not just an accessory now?”, A Twitter user wonders.
“Kim wears my religious symbol with no idea what it means. Classic Kardashian behavior. Tone deaf as usual “, is another comment under the reality star’s photos.
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“Will this woman ever learn? Why is she trying her best to look Indian by wearing ‘Om’? Very cultural appropriation “, writes a third fan about the star’s earrings.
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However, there are also fans who choose to defend the photos.
“Kim promotes Hinduism here. Why is everyone so sensitive? I am Hindu and I love it “, writes a supportive fan.
– Want to date someone who speaks the same language
“I do not see it as disrespectful at all. How can you assume without reasonable doubt that she is ignorant of the origin? Because she’s a Kardashian? Prejudices. And downgrading Hinduism to a ‘religion’ is short-sighted to begin with. ‘If’ is so much more than a ‘holy’ symbol “, says another.
Kim Kardashian has so far not responded to the criticism.
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Slaughtered for video campaign
However, she is not alone in criticizing cultural appropriation. Recently, as mentioned, sister Kendall Jenner was criticized for having taken inspiration from Mexican culture.
Responds: – Can’t smile anymore
In connection with the launch of the 25-year-old’s own tequila brand, a storm of criticism followed when the drink’s campaign video was launched.
In the video clip, you get to see Jenner on horseback, surrounded by agave plants and a glass of tequila in hand. The model was also wearing a wide-brimmed hat tied around her neck with two mouse braids in her hair.
To put it mildly, this set fire to the comment field, where several accused her of cultural appropriation for the way she imitated Mexican culture.
“Check out Kendall Jenner who makes her best imitation of a Mexican worker. So refreshing to see that nepotism and cultural appropriation are still a profitable combination “, it sounded from a sarcastic Twitter user.
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“No, Kendall Jenner goes for the Mexican style, as if it was not enough for her family members to appropriate black culture,” comments one follower.
Eventually, the comment function was turned off so that no one could write anything during the advertising video, which several fans resented.
– It was he who wanted to divorce
“Kendall Jenner blocked the comments on the photos from Jalisco because she wants to silence the voices that point out that it is cultural appropriation. 818 is not everything, I want to sip my Don Julio “, writes a user who refers to the Mexican tequila brand.
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