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In the previous 4 many years in the music business, there has been an unwritten rule “The price of tickets for VIP seats for domestic productions really should be inside 150,000 won”. The motive is that if the cost of two tickets exceeds 300,000 gained, the demand from customers for partners who want to appreciate a “musical day” could fall substantially. For this reason, tunes businesses have held this price tag, no matter whether they publish pricey works or make musicals with famous actors.
The “VIP seat = 150,000 winners”, which is called the “psychological edge line” of the musical admission ticket, has been discontinued. This is attributable to a sharp increase in several fees owing to omnidirectional inflation. The resurgence of desire for musicals as COVID-19 subsided also played a purpose. This is the outcome of the assurance that “we can fill enough areas even if we raise the entrance charge”. The amusement business predicts that the “ticket value maximize” movement, which is showing in musicals following typical motion pictures and demonstrates, will grow to be steeper and distribute additional commonly.
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The new music admission price has amplified for the first time in 4 several years
In accordance to the entertainment industry on the 6th, the Shownote music generation enterprise set the cost of the VIP seat ticket for “West Side Story”, which opens in November, at 160,000 received. This is the 1st time that the entrance fee for a musical built in Korea is set at 150,000 gained or far more. R seats are 130,000 received, S seats are 100,000 gained and A seats are 70,000 received.
This effectiveness is a reinterpretation of Shakespeare’s enjoy “Romeo and Juliet” as a regional edition of New York’s West Facet in the 1950s. Thanks to its substantial box office environment accomplishment on Broadway in the United States, certified performances continue on close to the globe. In the Korean certified effectiveness, stellar actors like Kim Junsu have been confirmed, and there is by now speak of ‘sold out’ tickets.
As of this work, the marketplace believes that “VIP seat = 160,000 gained” will become the new pricing method. This is for the reason that in the earlier, when some large work opportunities lower the ‘initial ribbon’ of cost will increase, other people instantly followed. The selling price of the VIP seat ticket, which was 120,000 received in 2010, has risen to 150,000 in 2018. It has taken care of this value for 4 decades, believing that “if the price of two tickets exceeds 300,000 received, a headwind can blow. “.
Shownote argued that the predicament could no for a longer period be tolerated. A company official mentioned: “As a consequence of inflation, the price tag of theater generation such as costumes, props, lights and video has greater considerably and the cost of labor has also elevated appreciably,” reported an official. of the corporation. Other new music creation businesses are said to have entered Django in advance of the opening of the tickets for the year-end live performance. An sector official mentioned: “It is really really hard for most production firms to break the ‘VIP seats = 150,000 won’ barrier, but presented the explosive increase in demand from customers for musicals this year, selling price resistance shouldn’t. be terrific “. According to the Arts Management Aid Centre, ticket gross sales in the very first 50 percent of this yr attained 182.6 billion gained, doubling from the first fifty percent of last calendar year (91 billion won).
Gained Jong-won, professor of journalism and broadcasting at Soonchunhyang College (songs critic), claimed: “Unlike Broadway in the US or the West Stop in the United kingdom, in which the exact performances are held constantly in focused theaters, in Korea the split even point should be passed in 3-4 months. If there is a “shortage of offer”, the ticket price will enhance, “he spelled out.
◆ Ticket charges for typical live shows are also “high gear”
It truly is not just musicals that have elevated admission charges. The selling price of the R seat for the London Symphony Orchestra live performance with pianist Seong-Jin Cho up coming thirty day period will be 400,000 won, about 15% additional than 4 several years ago (350,000 received). The selling price of an R seat ticket (340,000 received) to a renowned overseas orchestra concert in Korea in June pretty much doubled as opposed to 2017 (180,000 received).
The marketplace predicts that the price tag of R seats for initially-class overseas orchestras, which was in the calendar year-conclude 400,000-get bracket, will soon split the 500,000-winner wall. The airfare is so superior. To invite a well known orchestra to Korea, you need to purchase air tickets for up to 100 individuals, including conductors, members and employees. Big instruments this kind of as the cello also occupy a position.
An official from a classical amusement company claimed: “In a circumstance wherever it is not attainable to increase the quantity of seats in the concert corridor, the price tag has elevated substantially and there is no other way than to raise the quantity of seats in the live performance corridor. admission”. The cancellation of the concert with conductor Klaus Mekele and the Paris Orchestra, scheduled for upcoming month, is also because of to the expense burden induced by the surge in logistics costs.
The identical goes for motion pictures as ticket prices have long gone up. Big cinemas, these types of as CGV, Lotte Cinema and Megabox, have improved their admission premiums quite a few situations as their trading situations worsened in the aftermath of Corona 19. The present weekend admission charge is 15,000 received . Tickets for special rooms such as 4DX are perfectly over 20,000 won. It has enhanced by about 30% from the pre-pandemic level.
Reporter Yeonsu Shin / Dongkyun Cho [email protected]
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