Kiko Veneno and Antonio Carmona collaborate in the prevention of prostate cancer

“Don’t let it go” is the title of the campaign you launched Iberian Janssen to discuss the importance of early detection of prostate cancer.
The pharmacist counts for this initiative with the collaboration of the musicians Antonio Carmona and Kiko Venenowho spread the message of the campaign through a video clip in which they interpret a version of the song “So don’t cry”, launched by Carmona in 2006. The campaign has the support of the Prostate Cancer Association (ANCAP) and the Spanish Group Association of cancer patients (GEPAC).

According to data provided by the pharmaceutical company for the launch of the campaign, prostate cancer is the most common cancer in men in Spain and should only be expected in 2022. Approximately 31,000 new cases will be diagnosed.
This figure adds to the fact that one in five men will suffer from this condition for life. Early diagnosis is essential to increase the chances of treatment, and this is the message underlined by the campaign, launched, moreover, within the movement Movemberwhich seeks to raise awareness on various aspects of human health.

The video clip, which is the central piece of the communication, is available at Janssen with you, the company’s patient website. The launch of the campaign is announced through public relations and social networking actions.

Raise awareness in society

Aleksandr Gonzalezresponsible for the Janssen Patient Advocacy area in Spain, underlines: “This is a campaign that stems from our commitment to patients and society. At Janssen we work to develop innovative solutions that contribute to improving the quality of life of patients and we engage in initiatives that seek to raise awareness of their health in order to achieve a healthy lifestyle ”.

“I am very proud to participate in this awareness campaign together with Kiko Veneno”, he commented for his part Antonio Carmona. “For me, prevention is fundamental and, above all, over the years. If there is something that is not working well and can be caught in time, it is a step gained by the disease. I have had friends who have lived through this situation, which is why I am aware that prevention is essential “.

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Kiko Veneno said on the occasion of this collaboration: “We wanted this version of ‘So don’t cry’ to speak to men closely, to put their fears aside and be aware of the importance of going to checkups with their regular doctors.