The Korean Kia is no longer a budget brand, as prices have skyrocketed along with sales.
Kia America chief executive Sean Yun says Kia has changed significantly over the past five years and is now attracting more wealthy buyers than before, resulting in a 60 percent increase in the average price.
“In terms of retail sales since 2018, excluding fleet, we have grown by 31% and our average transaction price has increased by 60%. A big leap in the last five years,” he said.
According to him, this is a kind of guarantee of a bright future for the brand, because previously the purchasing power belonged to generation X, but now more attention is paid to Y and Z.
The brand’s SUVs and crossovers now account for 80% of demand, but Yoon said Kia has yet to realize the sales potential of models such as the Sportage, Seltos and Telluride. If sales of these models increase, Kia’s market share will also increase.
Recall that in the Ukrainian market Kia is represented by such models as Sportage, Ceed and Ceed SW.
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2023-06-12 02:34:12
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