Kylie Jenner’s KHY brand has embraced a number of firsts this year, and this week it’s launched a collab first. Earlier this year it struck its first retail partnership deal after five months of selling direct to consumers online, announcing a fortnight link-up with the UK’s Selfridges.
Its latest link-up is its first print collaboration, with the brand offering a collection of “feminine clothing” by Jenner and fashion designer Johannes Boehl Cronau, founder and creative director of Berlin-based label ioannes.
Described as “masterfully blending contrasting elements — romantic yet rebellious, classic yet edgy,” we’re told that “Johannes brings a unique energy to this collection”.
Having worn ioannes pieces for years, Jenner said she’s always liked the “subtle boldness of [the] designs and his extraordinary ability to fuse juxtaposed feelings together with a sense of creative ease. The collaboration came to life after Kylie reached out to Johannes, inspired by how effortlessly his clothes embodied her own creative intuitions”.
So, what do we get with this collection? A merger of “the worlds of luxury and everyday wear” with 10 pieces — dresses, tops, skirts, and pants— in a black and vibrant pink colourway.
“The standout element” is the floral print, created using solar-sensitive paper and real peonies, “which emerged during the close creative dialogue between Kylie and Johannes”.
Each piece is made from a soft, smooth stretch fabric “for a sleek, second-skin feel that is both effortless and form-flattering”.
The drop will be available in sizes XXS-4X, with pieces priced between $64 and $98. It launches on Thursday.
