After “Kevin – Alone at Home” surprisingly became the most watched film of the year in the target group on Christmas Eve, Sat.1 was even able to overtake it the next day – with the no less iconic sequel “Kevin – Alone in New York”, for which almost 200,000 more people in the target group were enthusiastic. In fact, the comedy had an average audience of 1.34 million people aged 14-49 on Christmas Day, resulting in an outstanding 23.1% audience share. Only Sat.1 occupies the annual ranking of the most popular films among young audiences – behind the two strips of “Kevin” follows New Year’s “The Lion King”.
Overall, “Kevin – Alone in New York” was extremely popular on Sunday evenings: 2.92 million viewers laughed at the classic, so that here too the market share was 11.4 percent, well below above the normal values of Sat.1. And the night before, the rerun of “Kevin – Alone at Home” was again convincing: 1.57 million viewers and a market share of 14.9 percent in the target group were present for the rebroadcast, which then also made the “Sat.1 News ” one of the best ratings of the year: here too the market share was 14.9 percent, with an average of 2.04 million people who tune in from 19:56 to 19 :56.
In the end, the channel’s daily market leadership in the target group could not be taken away at all: With an average of 12.7%, Sat.1 was almost five percentage points ahead of RTL on Christmas Day – also because it was around even apart from the films of “Kevin” they were running: during the day “Sister Act” and “Charlie and the chocolate factory” already scored with values of 10.4 and 11.2 per cent, in the late evening “A night at the museum – The Mysterious Tomb” still kept 12.0% of young people aged 14 to 49 in front of the television. A total of 980,000 viewers were counted here on average.
One can also be very satisfied with Kabel Eins, where with a daily market share of 6.4% in the target group they placed themselves on the same level as Vox and even ahead of ProSieben. After 10pm, the classic “Two Bear-Strong Guys” took its market share to 6.9%, with a total admissions of 910,000. During the day, “Winnetou III,” “The Miami Cops,” and “You called him mosquito” even clocked values above seven percent among 14- to 49-year-olds.
Source for all data in this article: AGF Videoforschung in cooperation with GfK ; videoSCOPE 1.4, market standard: TV
