Sat.1 can also look forward to Christmas Day: After “Kevin – Alone at home” on Christmas Eve had a market share of almost 25 percent and thus better values than in previous years, the sequel “Kevin – Alone in New York “up a gear. The family comedy secured an average of 2.83 million viewers at prime time on Friday evening, around half a million more than on Christmas 2019. The film with Macauley Culkin thus secured the prime time top position in the target group, measured during the broadcast 15.3 percent market share.
On the holiday, television viewers were spoiled for choice between further feature films – RTL, for example, relied on the “Jurassic World” film at prime time, which ultimately reached an average of 2.70 million viewers. With 13.0 percent of the courted, this secured a result above the broadcasting norm of the Cologne channel. ProSieben built on the first broadcast of the film “Ocean’s 8” and also achieved double-digit market shares. Everything in the green area in view of the determined 10.9 percent market share in the target group and 2.30 million viewers aged three and over.
Kabel Eins, meanwhile, made a small exclamation mark the night before. The broadcast of “Two types as strong as a bear”, which started at 6 pm, secured a 10.5 percent market share among those relevant to advertising. 1.56 million people did not want to miss the classic film. For the broadcaster this was also the longest range of the day; the film “The crocodile and his hippopotamus”, which was subsequently broadcast at prime time, had an average of 1.28 million viewers. The rate of those courted was a reasonable 5.6 percent.
The first reminded with its film broadcast that 2020 is the “Beethoven year”. “Louis van Beethoven” attracted 3.29 million viewers on Christmas Day, the rate determined was 10.6 percent. Instead, real classics were more in demand on December 25th. In the afternoons, “Sissi” (3 pm) and “Sissi – Die Junge Kaiserin” ran with an extremely strong 12.9 and 14.7 percent market share among 14 to 49 year olds and total reach of 2.57 and 3 , 48 million people.
–
