TikTok, the popular video sharing social network, has achieved great success in Kenya, according to a study by Reuters Institute titled “Digital News Report 2023”. The report reveals that Kenya ranks first in terms of TikTok’s popularity, with 54% of Kenyan internet users choosing TikTok as their favorite social network for various purposes. However, only 29% of users visit the platform for information, indicating that TikTok is primarily seen as an entertainment and sharing space for Kenyan users.
The popularity of TikTok in Kenya can be attributed to several factors. Firstly, the app offers a simple and user-friendly interface, making it easy for anyone to create and share creative videos. Additionally, TikTok provides a wide range of entertaining content, including dances, viral challenges, makeup tutorials, and humorous jokes. This combination of authenticity and entertainment seems to resonate with Kenyan users.
Interestingly, TikTok’s popularity extends beyond Africa, with Thailand ranking high on the platform. With 51% of internet users in Thailand preferring TikTok, the country secures the second position in the global ranking. TikTok has become a trend in Thailand, offering users a space to express their creativity, share their culture, and connect with a diverse community. Traditional dances, local dishes, and Thai customs are widely shared on the platform, allowing users to promote their culture to a wider audience.
South Africa also demonstrates a strong presence on TikTok, ranking third in the overall rankings. The report highlights that 50% of general user queries and 22% of news queries in South Africa are related to TikTok. This popularity reflects the commitment of South African users to the platform, which has become a space for expression and exchange among the local population. Similar to Kenya, TikTok in South Africa provides a platform for creativity and expression, allowing users to share their talents and passions with an international community. The app also helps create social connections and discover new trends, further enhancing its appeal to South African users.
It is important to note that the study’s authors state that the results should not be considered nationally representative for Kenya and South Africa. The survey targeted individuals between the ages of 18 and 50 and was conducted in English.
Overall, TikTok’s rise in the social media world has been spectacular. With its format of short and captivating videos, the platform has gained popularity worldwide. TikTok offers a space for creative expression, allowing users to share their talents, passions, and personality. From viral dances and comedy skits to tutorials and challenges, TikTok provides endless entertainment. Users are drawn to the opportunity to become content creators and connect with a global community. TikTok has evolved into more than just an app; it has become a cultural phenomenon that continues to grow in popularity.
How does TikTok’s focus on entertainment rather than information impact its popularity and usage in Kenya and Thailand
Try comes in second in terms of TikTok’s popularity worldwide.
The success of TikTok in Kenya and Thailand highlights the global appeal of the app. Its addictive content and user-friendly interface have led to its widespread adoption across different countries, transcending cultural boundaries.
Despite its popularity, the report also highlights that TikTok is predominantly seen as a platform for entertainment rather than information in both Kenya and Thailand. This aligns with the app’s primary focus on short, creative videos that are meant to entertain and engage users.
The success of TikTok in Kenya and Thailand can be attributed to its ability to provide a platform that allows users to showcase their creativity and express themselves in a fun and engaging way. This has resonated with internet users who are increasingly looking for entertaining and interactive content.
As TikTok continues to gain popularity globally, it will be interesting to see how the app evolves and adapts to the changing preferences of its users. With its ability to connect people and cultures through creative content, TikTok has undoubtedly become a force to be reckoned with in the world of social media.
It’s inspiring to see Kenya leading the way in TikTok’s success story, not just in Africa but beyond. This highlights the country’s vibrant creativity and tech-savvy youth, proving that innovation knows no boundaries. Let’s celebrate the power of social media platforms like TikTok in amplifying African talent and culture on a global scale.