Dallas Wings Dunk on Traditional Schedule Release with Local Flavor
The Dallas Wings just hit a slam dunk with their 2025 schedule reveal, and it’s not because of a flashy poster or press conference. They gamified the announcement with the help of foodie sensation Keith Lee, adding a delicious twist to the standard reveal.
Lee, known for his honest and wildly entertaining food reviews, embarked on a culinary journey through Dallas, sampling local favorites while revealing parts of the team’s upcoming schedule.
His first stop was Portillo’s, where he devoured a Chicago hot dog "with everything on it." As Lee took a bite, viewers glimpsed the dates for three highly anticipated games against the Chicago Sky: May 29, May 31, and July 9.
"This is good," Lee declared, awarding the hotdog a solid 7.5 out of 10.
Next came an avocado toast reminiscent of Los Angeles. "’This can be considered L.A. style because you know they love their avocado toast in L.A.,’" Lee said, unveiling the Wings’ schedule against the L.A. Sparks: June 6, August 15, August 20, and September 7. While the toasted bread piled high with pickled corn, radish, and feta proved underwhelming for his palate ("3 out of 10"), the excitement for the matchups against the Sparks was palpable.
The culinary journey continued with visits to iconic Dallas eateries. A "New York style" pizza earned an impressive 8 out of 10, tightly aligning with Lee’s reveal of the Wings’ three games against the New York Liberty: July 28, August 5, and August 8.
Chicken and pancakes – a Southern comfort food dream – followed, leading Lee to announce the Wings’ four encounters with the Atlanta Dream:
May 24, June 24, July 30, and August 29. "Best I’ve had was in Atlanta," he mused, awarding the dish a 7 out of 10.
Lee’s strategic food tour culminated with a delicious al pastor taco, perfectly matched with the announcement of the Dan Wings’ series against the Phoenix Mercury: June 11, July 3, July 7, and September 11. This flavorful taco earned a resounding 9 out of 10 from the food critic.
Lee’s culinary round-up was met with enthusiastic cheers from fans online. The WNBA itself even joined the fun, sharing Lee’s unique schedule reveal video on their Instagram with the caption: "We got our schedule, let’s try it & rate it 1-10." Meanwhile, the broader public marveled at the creative approach to the league’s schedule launch, praising its freshness and approachability.
This innovative collaboration wasn’t just a clever marketing strategy. It showcased the WNBA’s commitment to engaging with fans in unexpected and exciting ways while highlighting Lee’s connection to his new home state (he recently relocated to Texas after settling in Las Vegas for many years).
You can catch Lee’s full schedule reveal, complete with his honest food reviews and charming personality, on his Instagram. The complete 2025
WNBA schedule, featuring the inaugural season of the Golden State Valkyries and the Indianapolis-hosted WNBA All-Star Game, is available on each team’s individual social media pages.
