sure when Amancio Ortega, with the advice and in accordance with Paul Islanddecided that the time had come to turn around Inditex and raise Marta Ortega To the category of non-executive president, a lot of thought was given to who would be the person in charge of piloting a ship that was traveling at cruising speed and that had overcome with extraordinary success the terrible storm that the covid pandemic caused. Whoever did it had a Herculean challenge ahead of it: maintain the strength of the giant from Arteixo in a changing world such as that of fashion.
For this relay, Don Amancio did not go to talent scouts since there was a person in the house who reproduced a profile very similar to that of Pablo Isla: Óscar García Maceiras. They agreed that they were both State lawyers, who had experience both in banks (Pastor, Popular or Santander) and as a counselor in companies. He likes to work in a team, knows how to delegate responsibilities, is discreet and firm – his role in judging the Prestige representing the state or in the creation of Sareb endorses him–, affable in his treatment and very calm in stressful situations.
This week he was in charge of presenting the first results of Inditex of the It was Marta Ortega and, the truth, he gave another lesson by not getting chest of numbers that support the changes made; On the contrary, he winked at the solvency of a firm that has solid foundations and sufficient strength to withstand all kinds of contingencies. He demonstrated it in the pandemic and continues to do so in the midst of the war caused by the invasion of Ukraine.
Maceiras knows that the scenario is complicated – skyrocketing inflation, transportation problems, skyrocketing fuels, closed markets – but he is aware that it is at times like these that a CEO must step forward. And he is prepared to sail through storms. The battle for Prestige taught him a lot. She is a constant in her life: keeping the rudder steady and morale high. After the storm comes calm. LUCIA LOPEZ
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