Many celebrities who rise to fame and amass great fortunes find no satisfaction in simply sitting back and enjoying their position, but instead leverage their resources and influence to further their personal ambitions as entrepreneurs. Thus they show that their abilities are not limited to what led them to fame itself, be it in the world of music, cinema or others. Did you know these brands and the personalities behind them?
Drake
The Canadian rapper formed an alliance with the tequila house DeLeón Tequila, owned by Brent Hocking, to create the Virginia Black Whiskey brand in 2016. On the same day this product was launched, in the musician’s native Ontario of bottles broke sales records, reaching 1779 units in the town alone. Parra 2018 Drake and his partner Hocking announced plans to take their company public, so the duo expect more success for the project they have in hand.
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George Clooney
Another famous person who opted for his taste in a good liquor to turn it into a profitable business and not leave it as a personal pleasure is the Oscar-winning actor, George Clooney. This personality, who has also directed his films, created the tequila brand Casamigos, which is inspired by Spanish to mean something like “friend’s house” in the company, precisely, of his friends.
Clooney and his friends, Verge Gerber Y Mike Meldman They wanted to get a tequila that had the smoothest flavor that could be obtained in the market, so they founded the brand that began to be marketed in Britain in 2013 and that, according to what is said, led the three to try seven hundred samples of tequila in order to choose the formula to produce the tequila with the flavor they were looking for, and they succeeded.
Read An entire entrepreneur: ‘Canelo’ Álvarez and his gas stations, Canelo Energy
Keanu Reeves
This renowned actor of sagas such as The Matrix O John Wick He is a motorcycle enthusiast, and the idea of turning that passion into a business came from a personal commission he gave to designer Gard Hollinger for a personal motorcycle. The result was so satisfied with Reeves that he returned to Hollinger to propose that they start a company to produce their own line of motorcycles.
This is how the brand was born ARCH Motorcycle that since 2011 they both drive; with three high-quality motorcycle models that are assembled by hand in a workshop located in The Angels.
These examples are just a few of what the famous they achieve when they want to push their career further thanks to the perspective as artists; making use of his fortune and contacts, in addition to the impulse for his own fame, so as not to be left with the desire to create something on his own.
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