The embrace of Borat now comes the actor with his new one Borat Subsequent Moviefilm, again draws attention to Kazakhstan. Kazakh Tourism, the agency that is trying to put the country on the map worldwide, has adopted Borat’s ‘Very Nice’ slogan.
In a video you can see how four foreign tourists travel through the Central Asian country and always say ‘Very Nice!’ say when they are impressed by what they see. Traveling through the beautiful mountain landscape? ‘Very Nice!’ Looking at the architecture in the capital or tasting horsemilk at a market? ‘Very Nice!’
The tourism office takes the racist and sexist behavior of the fictional journalist Borat Sagdiyev in the films for granted and hopes that many foreigners will find Kazakhstan in 2021. Like many countries, the former Soviet republic has been badly affected by the collapse of international tourism.
Idea from American
According to Kairat Sadvakassov, vice-chairman of Kazakh Tourism, the tourism videos should show that Borat’s jokes are completely wrong. “We would like everyone to experience Kazakhstan for themselves by visiting our country in 2021,” said Sadvakassov. “So they can see that Borat’s homeland is more beautiful than they may have heard.”
The tourism boss did not come up with the idea of embracing Borat this time. In 2006, when Sacha Baron Cohen infuriated the rulers with his first Borat film, the government tried to limit the damage with an advertising campaign. Even after the new Borat production came out last week, the government was not happy.
It was an American who has lived in Kazakhstan for a long time, who convinced the authorities to change tack now. This Dennis Keen, who is married to a Kazakh and organizes walking tours, suggested simply adopting the world-famous Borat slogan. “Everyone who comes here is aware that Borat is part of the image of the country,” Keen told Reuters news agency. Borat’s Very Nice! Slogan is actually the perfect description of the country. D.The people and the food are very nice. ‘
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