A real treat for motoring fans. Enthusiasts of technological and automotive innovations have been waiting impatiently for this premiere. On January 26, at the International Congress Center during the 4 Design Days, the newest electric car, Izera, was shown to a wide audience for the first time. – Distinctive elegant silhouette, spaciousness and universality, i.e. features that can be seen both on the outside and inside the demonstrative copy of Izera, set the foundations of the stylistic DNA of our brand – says Tadeusz Jelec, chief designer of Izera.
The showcar of the Polish brand of electric cars called Izera had its grand premiere on January 26. Attention to detail, modernity and visual attractiveness of the designs are the distinguishing features of this automotive beast. Timeless and utilitarian design is one of the elements that accentuate the new brand.
– Contemporary design in the automotive industry must not only be attractive and functional, but it should also evoke emotions. That is why, as the creators of the Izera style, we are looking for a timeless, practical form that awakens the imagination of recipients. The distinctive elegant silhouette, spaciousness and universality, i.e. the features that can be seen both on the outside and inside the demonstrative copy of Izera, set the foundations of the stylistic DNA of our brand – explains Tadeusz Jelec, the star of Polish automotive design, chief designer of Izera.
However, he adds that it is not over yet. Izera’s project will evolve and develop all the time, preserving its character of course.
