Katharina Winkelmann is the new head of Marketing at Viewsonic in the DACH region

Katharina Winkelmann has taken over the marketing management for the DACH region at Viewsonic. As the provider of monitors, displays and projectors explains, despite the rampant corona pandemic, they wanted to stick to the existing growth path. Winkelmann studied media and political science at Maastricht University and started her professional career in corporate communications at Evonik. She then worked for the German tourism group TUI, where she was responsible for the area of ​​digital marketing & content.

“Viewsonic has proven in the last few months that the growth of the past few years in the DACH region was no coincidence. The company has successfully positioned itself in several markets and is attacking established providers. I would like to build on this together with the team that Sharpen your profile in other sub-markets and address future issues early on, “says Katharina Winkelmann. “Our goal is to become a leading player in the education sector, for example, and to offer tailor-made solutions here.”

And Thomas Müller, General Manager DACH at Viewsonic, explains: “Our portfolio is constantly evolving. We also see that customers increasingly want offers that go beyond pure hardware. The combination of hardware and software that creates specific solutions , is being asked more and more. This must also be conveyed accordingly in communication and marketing. With Katharina Winkelmann, we see ourselves particularly well positioned here. ” (luc)

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