VIENNA. From February 1, 2024, Katharina Kofler will be responsible for communications management at Kurier Medienhaus in addition to her role at the news magazine profil. As the new Head of Marketing, the Styrian native can bring her know-how from the media industry and her many years of marketing experience to the company side and continue to lead the Kurier Medienhaus brands to success.
Since May 2023, Kofler has been responsible for profil’s strategic brand communication as Head of Marketing. She previously worked in the telecommunications industry for 15 years, where she played a key role in shaping marketing and communication strategies in Austria in various management positions. Kofler previously gained professional experience at various domestic media outlets, including as head of operations at Modern Times Media. The 44-year-old studied communication sciences at the University of Vienna and international business administration at the Vienna University of Economics and Business; In 2022 she successfully completed the “Diploma in Online Marketing Manager” course at the Vienna Business Academy.
“With Katharina Kofler, a top expert is taking over marketing for all courier brands. Her long-standing management career in the mobile communications industry and the recent experience she gained in the media sector at profil were the most important professional reason for this choice for me. The fact that Katharina Kofler has a personal love for the media makes me certain that she will continue to lead the Kurier brands and the profile to success in her area of responsibility and together with my entire management team,” says Kurier Medienhaus managing director Richard Grasl the new marketing management.
“I am very much looking forward to shaping Kurier Medienhaus’ marketing strategy in the future. My goal is to establish the Kurier Medienhaus even more strongly as a quality player in the domestic media landscape and to strengthen the brands behind it. After all, the entire industry is in a transformation phase, which also affects the Kurier media company. “For us, maintaining profitability and the democratic mission of the media are our highest priorities,” confirms Katharina Kofler, new Head of Marketing at Kurier Medienhaus.
2024-01-22 10:08:18
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