Previous fashion figures to have been creative directors of the sugar-free, calorie-free soft drink include designers Jean-Paul Gaultier and Marc Jacobs.
Moss rose to international fame in the 1990s as a supermodel. Back then, to launch the collaboration, she posed with a can of Diet Coke, wearing red lipstick and gloves to match its lettering.
Moss said: “I’m thrilled to be joining the Diet Coca-Cola family – I love their past collaborations with such incredible names in fashion.”
“The Love What You Love campaign resonated with me immediately because I firmly believe that with confidence and passion you can achieve your wildest dreams.
“As creative director, I look forward to inspiring fans and celebrating the brand’s 40th birthday in style,” she said.
Michael Vileke, European Director of Integrated Experiences for The Coca-Cola Company, said: “We are honored to appoint Kate Moss as our new Creative Director, continuing Diet Coke’s history of working with some of the biggest names in fashion and culture.
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