Karlina Mežecka: Young Artist Redefining Cultural Representation and Identity in Riga

Karlina Mežecka (1995) is a young artist, currently living and working in London, United Kingdom. Obtained a bachelor’s degree in the Ceramics Department of the Latvian Academy of Arts (2020) and a master’s degree in the Ceramics and Glass Department of the Royal College of Art in London (2022). Recent exhibitions: Martinson Award, Daugavpils Mark Rothko Art Center, LV (2023); “Decentering, spreading in one place”, Padures manor, LV (2023); Black Market 3, Kim? Skolas Street 18, Riga, LV (2022); “Synchronities”, Vagonu Street, Riga, LV (2022); My Empty Shell, Candid Gallery, London, UK (2022); Melting Pot, London, UK (2022); Security Patterns, LOW gallery Riga, LV (2022); Surrender, PILOT gallery, Riga, LV (2021); “Miracles of Democracy”, Sculpture Quadrennial, Riga, LV (2020).

“Low-cost Riga” by Ieva Yakuša and Gundega Strauberg examines the identity of the city as a tourist destination from two contrasting points of view – the prism of foreign low-budget airlines and local marketing. The project highlights differences in the external perspective and marketing approaches of Latvian cultural heritage. For example, Ryanair’s sales strategy for Riga stops at low prices and a nightlife guide. This lens contrasts with real supply, inflation, high-quality artisan products in souvenir shops, and traditional culture. “Mazcenas Rīga” examines the importance and influence of crafts and culture in the modern tourism industry. Through manipulated, traditional Latvian souvenir products, the project provides an insight into the complexity of cultural representation. It questions the commodification of heritage, calling for reflection on the authenticity of cultural artifacts and traditions. The interplay between the use of various symbols in commercial crafts and the preservation of cultural roots invites viewers to evaluate the commercial appeal of traditions. The designer duo wants to play with the meaning of the word “cheap” and present it as a concept that reflects more than price. It’s a way of looking at the world, from international borders and corporate sovereignty to marketing strategies.

2024-01-15 22:05:44


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