In August of this year, SIA “Karavela” has concluded a purchase transaction of the German canned fish producer “Larsen Danish Seafood”. In accordance with the terms of the transaction, the last payments were made in August, and all production facilities were fully transferred to Latvia and put into operation. Karavelas also acquires all the German manufacturer’s trademarks, of which the Larsen brand is the most valuable.
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Larsen sales Germany have grown very fast, the company’s sales of canned food in 2019 were 2.24 million euros, but the circumcision in the first six months of this year reached 2.08 million euros.
“It is always a pleasure to successfully close a business project so that more time can be devoted to the implementation of other new and crazy ideas. What makes me especially happy is the fact that this deal once again proves that Latvian companies can compete with German manufacturers, which are among the strongest in the European market. Now we are thinking more about 2021, because it promises to be full of unknown events – “Brexi“The sequel to Covid-19, the US dollar …” said Andris Bite, head of Caravelas.
Jānis Endele, the company’s marketing director, points out that it is a great satisfaction to have managed to transfer production from Germany to Latvia so that consumers do not feel the difference, gaining new shelf space with both Larsen products and increasing shelf space with other Caravelas products. products. Larsen launched in GermanyFacebook” a “Instagramaccounts, and the company is now learning to build a marketing strategy for this large market.
The turnover of SIA “Karavela” for the seven months of 2020 is 38.59 million euros, which is 25% more than in the corresponding period of 2019 in the period when it was 30.94 million euros. “Karavela” is currently one of the largest and fastest growing fish processing companies in Europe and one of the most successful food production companies in Latvia. In 2019, the company produced more than 71.6 million cans of fish, with a turnover of 51.69 million euros and a profit of 5.08 million euros. In 2019, exports accounted for 91% of the company’s sales, the largest export countries are Sweden, Denmark, Great Britain, Germany, which together account for 51% of total sales. The owners of “Karavela” are board member Andris Bite, marketing director Jānis Endele and Jānis Bite.
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