Kambi Group plc has signed a multi-year agreement with VIP Play Inc. (VIPZ) to provide its turnkey sports betting technology to US sports betting operator ZenSports across multiple markets. ZenSports, owned by VIP Play Inc. (formerly KeyStar Corp), a public company that acquired ZenSports in 2022, will initially deploy Kambi’s cutting-edge technology in Tennessee, where it has been operational since its launch in 2023 and has an active license to provide mobile sports betting services. The company also has ambitious plans to expand its presence in different markets, aiming to enter several more US states in the future.
Under the terms of the agreement, ZenSports will enhance its current mobile sports betting offering by leveraging Kambi’s industry-leading turnkey sports betting solution, which has a proven track record of speed, stability and flexibility in highly competitive markets around the world. ZenSports aims to use Kambi’s comprehensive sports betting solution to create a best-in-class, customer-centric experience by offering an interactive front-end including market-leading customer acquisition tools.