Kamala Harris has spend 10 times more by Donald Trump for digital advertising since receiving the Democratic nomination to run for the US presidency, in a sign that the two gladiators’ campaigns are diverging significantly in their tactics to reach voters and small donors.
According to a Financial Times analysis, Harris has spent $57 million on Google and Meta ads since President Joe Biden dropped out of the race on July 21, compared with just $5.6 million for Trump, the which saves cash and relies on traditional media.
The Kamala Harris campaign
The Democratic candidate’s digital advertising is part of $139 million spent on tech platforms by the Biden-Harris campaign since the start of the year, compared to $22.5 million by Trump and groups that have backed his candidacy.
Harris’ increased digital spending has in turn helped pump money into her campaign against Trump in what is expected to be the costliest race for the White House.
Recent polls have Harris with a slight lead over Trump in many of the swing states in November. She is also outspending her Republican opponent on traditional TV and other media advertising.
Alphabet and Meta were the main recipients of the campaign’s online spending, giving the candidates a presence on the former’s Google search and YouTube pages and the latter’s Facebook, Instagram and WhatsApp.
Digital advertising has become vital for presidential candidates as they push their campaign messages, but it’s also important for attracting donations.
Dynamic campaign
November’s Democratic presidential candidate Kamala Harris launched a $50 million ad campaign today, capitalizing on her momentum over Republican rival Donald Trump, including the release of a one-minute commercial titled “Fearless.” ).
It is the first major purchase of advertising time by Harris since she consolidated support for the Democratic nomination after US President Joe Biden withdrew from the race on July 21 and officially endorsed her candidacy.
In addition to securing the support of wealthy donors, Harris has attracted the attention of groups such as young voters, whom Biden has struggled to win over.
Polls last week showed Harris, 59, closing the gap on Trump, 78, who continues to lead in some surveys.
Kamala Harris’ campaign will run on TV and streaming platforms
Kamala Harris’ ads will run on television, streaming platforms and social media in two states in the weeks leading up to the Democratic National Convention, which begins on August 19.
The campaign’s first campaign spot opens with photos of Harris from her childhood and chronicles her career as a U.S. attorney, attorney general and vice president. “The only thing Kamala Harris has always been: fearless,” the spot says.
Source: ot.gr
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