All media trainee reporter Zhang Bing
2023 is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is a crucial year for the implementation of the “14th Five-Year Plan”. During the eleventh “July 8 National Insurance Publicity Day”, the Kaifeng Insurance Industry Association (hereinafter referred to as the City Insurance Industry Association), under the guidance of the Kaifeng Banking and Insurance Regulatory Bureau, adhered to the socialist ideology with Chinese characteristics in the new era of Xi Jinping As a guide, comprehensively implement the spirit of the 20th National Congress of the Communist Party of China, promote a series of distinctive, flexible and diverse publicity activities, ensure that the prescribed actions are in place, the optional actions are outstanding, and the featured actions are innovative, actively establish a positive image of the industry, and help the public enhance insurance awareness , to promote the stable and healthy development of the industry.
Focusing on the theme of “insurance forces work harder for you who are struggling”, the Kaifeng Banking and Insurance Regulatory Bureau instructed the Municipal Insurance Industry Association to follow the deployment of the Provincial Insurance Industry Association, combine the actual situation of Kaifeng, integrate internal and external resources, and formulate the “7· 8 National Insurance Publicity Day” series of activities plan, through various forms such as organizing the theme event of “Singing the New Journey Green Run”, holding short video challenges, conducting online live interviews and “Insurance Five Entry” activities, etc., to further promote The benign interaction and in-depth integration between insurance and the public fully demonstrates the effectiveness of Kaifeng’s insurance industry in supporting economic development and improving people’s livelihood, and demonstrates the strength and temperature of insurance to the public with the spirit of honesty, innovation, and vigorous development .
Environmental protection, walking steadily
On the morning of June 30, the Municipal Insurance Industry Association organized nearly 400 persons in charge and employee representatives of 43 insurance institutions in our city to carry out the environmental protection walking activity of “Strive for a New Journey and Make Contributions in a New Era”. Li Nan, Secretary of the Party Committee and Director of the Kaifeng Banking and Insurance Regulatory Bureau, Zhang Mingyuan and Yang Jingjing, Members of the Party Committee and Deputy Directors, and Yu Jiang, President of the Municipal Insurance Industry Association, were present to give guidance.
Li Nan, Secretary of the Party Committee and Director of Kaifeng Banking and Insurance Regulatory Bureau, and other leaders participated in the Kaifeng Insurance Industry 7.8 Environmental Health Walk.
On both sides of the one-kilometer trail, there are green trees and summer flowers in full bloom. On the day of the event, the runners from various insurance institutions were uniformly dressed and marched in sequence according to the planned route. Along the way, the red songs were loud and the slogans were sonorous. Everyone was full of energy and vigorous, showing the unremitting self-improvement and high-spirited struggle attitude of Kaifeng insurers.
During the event, the runners started the “picking and running” mode, picking up garbage at random, practicing the responsibility of caring for the environment and starting from me, and advocating an optimistic, active, healthy and green lifestyle. Everyone walked along the trail, holding clips in one hand and garbage bags in the other, carefully searching for waste paper scraps, cigarette butts, plastic bottles and other garbage in the bushes, grasslands and flower beds on both sides of the greenway, and “put them in their pockets”, insisting on the new The concept of ecological civilization construction in the era, running out of the new green and low-carbon fashion.
Pacific Life Kaifeng Central Branch provides skin quality testing services for community residents.
At the event site, the participants also jointly carried out the “Healthy Life Every Day” charity donation activity through the “78 Move with Your Heart” WeChat mini-program. Starting from the morning of June 25th, the Municipal Insurance Industry Association used the WeChat mini-program as a front to organize insurance practitioners, customers and on-site people to carry out health testing activities, and donated activity points by uploading heart rate, breathing, blood oxygen and other indicators monitoring data to generate Public welfare donation projects, sending love to specific groups in specific regions, and conveying positive energy in the industry.
Go forward bravely, with steady steps. The start of “Singing the New Journey Green Run” kicked off the series of activities of the “July 8 National Insurance Public Awareness Day” in our city.
The live interview room has a new look
In order to further promote the “July 8 National Insurance Publicity Day” series of activities, on July 6, the Municipal Insurance Industry Association launched a live interview activity of “Insurance Power, Work harder for you who are struggling”. Zhang Yan, secretary-general of the Municipal Insurance Industry Association, and relevant persons in charge of 8 insurance institutions including Kaifeng Branch of PICC Property & Casualty Insurance, Kaifeng Branch of China Life Insurance, and Kaifeng Zhongzhi Branch of Pacific Property & Casualty Insurance participated in the live broadcast.
Zhang Yanli, deputy general manager of China Life Insurance Kaifeng Branch, interpreted the construction of the medical security system live.
During the live interview, the Municipal Insurance Industry Association and 8 insurance institutions elaborated on topics such as “how to diversify and improve the level of insurance services” and “the insurance industry should take practical actions to enhance the sense of acquisition of financial consumers”. China Life Insurance Kaifeng Branch, Pacific Life Insurance Kaifeng Central Branch, PICC Health Kaifeng Central Branch and other institutions respectively introduced the work achievements in serving the national strategy and participating in the construction of a multi-level medical security system, and how to carry out key insurance on life insurance claims and risk protection The configuration is explained; PICC Kaifeng Branch, Pacific Property & Casualty Insurance Kaifeng Central Branch, China Life Insurance Kaifeng Central Branch, China United Property Insurance Kaifeng Central Branch, Ping An Property & Casualty Insurance Kaifeng Central Branch and other agricultural insurance undertaking institutions It emphasizes the important role of agricultural insurance in ensuring the production of agricultural products, stabilizing prices and ensuring people’s livelihood, and improves farmers’ awareness of the necessity of agricultural insurance.
A short video of insurance knowledge and a short video of the image of the insurance industry were also played on the spot, which comprehensively popularized the knowledge of auto insurance purchase and claims settlement, common insurance rights and interests, and vigilance against illegal “agent rights protection”, expanded the breadth and breadth of publicity, and strengthened the relationship between Kaifeng’s insurance industry and the society. public interaction.
This live interview is an important part of Kaifeng Insurance Industry’s “7.8 National Insurance Publicity Day” series of activities. With a new communication method, insurance will be more interesting to the younger generation of consumers.
Staff of insurance institutions popularized financial knowledge to community residents.
Insurance five entry force is strong
In order to better popularize insurance knowledge to the public, under the guidance of the Banking and Insurance Regulatory Bureau of Kaifeng, on the morning of July 8, the City Insurance Industry Association organized 35 insurance institutions to enter Cuiyuan Community of Chengxi Street and Jiying Community of Jinmingchi Street Carry out intensive promotional activities. Zhang Mingyuan, deputy director of the Banking and Insurance Regulatory Bureau in Kaifeng, came to the scene to supervise and asked all insurance institutions to adhere to the “people-centered” development concept and provide more comprehensive, considerate and direct convenience services.
At the event site, various insurance institutions popularized anti-money laundering, prevention of pension fraud, prevention of illegal fund-raising and other financial knowledge closely related to the rights and interests of insurance consumers by setting up information desks, distributing promotional materials, posting posters, and placing publicity display boards. Let consumers understand and know how to protect their own property safety; the staff of various insurance institutions enthusiastically carry out face-to-face communication with community residents, and answer the hot and difficult questions that the masses are concerned about one by one in an easy-to-understand way, so that the masses can understand and remember Live and use it. According to statistics, on the day of the event, various insurance agencies distributed more than 2,000 copies of various promotional materials, and the event benefited more than 300 people.
Since the launch of the “July 8 National Insurance Publicity Day” series of activities, the Municipal Insurance Industry Association has stepped up publicity efforts, expanded the publicity effect, and solidly carried out the “Insurance Five Entry” campaign, organizing insurance practitioners to enter schools, rural areas, and communities , into institutions and enterprises, go deep into insurance consumers and the general public to carry out publicity, listen to public needs, and effectively improve the satisfaction and sense of gain of the people; do a good job in public welfare publicity, fully strengthen cooperation with the media, and form a centralized Publicity effect, through the establishment of consulting service booths, organizing public welfare social services, distributing promotional materials, hanging banners and slogans, and carrying out corporate open day activities, etc., to help consumers form a correct understanding of insurance products and services and create a healthy consumption environment .
There are many highlights of the free health clinic day
On the site of the “7.8 National Insurance Publicity Day” publicity activities in the community, the Municipal Insurance Industry Association organized Pacific Life Kaifeng Branch and China Life Insurance Kaifeng Branch to simultaneously carry out health free clinic volunteer service activities in Cuiyuan Community and Jiying Community respectively. Protect the good life of residents with heart and affection.
“This is the first time I have experienced skin health testing. I took a picture of my face with the machine, and the analysis result can be sent to my mobile phone in one minute. It is very novel.” Aunt Li, who lives in Cuiyuan Community, is 75 years old this year. , after experiencing the skin quality testing service provided by Pacific Life Kaifeng Central Branch, he told reporters excitedly: “We, the elderly, should pay more attention to health issues. This kind of community activity is unique and meaningful, and I fully support it.”
In order to further enhance residents’ awareness of health care, Pacific Life Kaifeng Central Branch brought skin detectors and electrocardiogram measuring instruments to Cuiyuan Community Square to provide free consultations for community residents and distribute health management service manuals; Pacific Life Kaifeng Central Branch staff guided residents to have Sequentially scan the code to carry out testing, carefully analyze the test report, and give real-time feedback on the health diagnosis results, which have been widely praised by community residents.
China Life Insurance Kaifeng Branch provides services such as blood pressure measurement and blood sugar measurement for the elderly in the community.
In the branch venue of Jiying Community, China Life Insurance Kaifeng Branch specially invited experts to attend consultations, communicated with residents who came to consult, explained summer health and health preservation knowledge to everyone, and provided services such as blood pressure measurement, blood sugar measurement, and free haircuts for the elderly, highlighting the national tho caring. At the same time, China Life Insurance Kaifeng Branch combined health education and interpretation of long-term care insurance policies to increase public awareness of long-term care insurance policies and further expand the influence of long-term care insurance policies.
The insurance responsibility sticks to the original intention, and the services for the people are full of bright spots. The Municipal Insurance Industry Association guides the city’s insurance agencies to identify the urgent needs of residents in light of the actual conditions of the community, and carry out in-depth diversified convenience and value-added service activities to continuously enhance the masses’ sense of gain, happiness, and security, and truly send warmth to the hearts of the people .
The “7.8 National Insurance Publicity Day” event is an important carrier for the insurance industry to popularize insurance knowledge, listen to the voices of the public, improve service quality, and shape the image of the industry. In the next step, the Kaifeng Banking and Insurance Regulatory Bureau will guide the Municipal Insurance Industry Association to take this opportunity to play the role of a bridge, fulfill the responsibility of public education, continuously innovate the form of publicity and education, and effectively promote various activities to achieve new progress and new results. Let the “7.8 National Insurance Publicity Day” event become an important measure for the insurance industry to implement the spirit of the 20th National Congress of the Communist Party of China, and contribute insurance strength to the high-quality economic and social development of Kaifeng.
The above pictures are all taken by Li Qingfeng
2023-07-10 00:38:22
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