The first time the writer learned about Kaia was by scrolling on TikTok: the singer and songwriter has used this platform to share her singing. “How it would sound in Spanish” is a section in which she translates iconic or trending songs and sings them a cappella. The followers themselves suggest the topics.
Kaia Lana has a digital community that exceeds 180 thousand on Instagram, 8 million on Tik Tok and more than 5 million listeners who played her songs. (Jonathan Saldaña.)
Regarding how the social network has changed the rules of the music industry, Kaia assures that she does not compose songs to “take on TikTok” and go viral; However, if it discovers a speech that can be used on the platform, it incorporates it. He also thinks that we are facing a “super unpredictable space.” “Sometimes you think that a video is going to hit you super and nothing, and the one that took you three seconds is more viral. There is no way to truly understand consumption or your consumer. It is no longer something that keeps me up at night.”
Kaia has shared the stage with Pablo Alborán, Paty Cantú, Kenia Os and has been on the bill of several important festivals. This year he will perform at the Bésame Mucho festivals, which will be held in Austin Texas, and at La Onda, in Napa. “I’m trying to really enjoy everything that’s happening.”
2024-01-17 23:53:40
#dont #music #TikTok
