The Hotel Dieu in Beaune
Credit: Beaune Tourist Office
Today ARCOM has finally decided to reward the K6FM team, by granting them the 93.2 FM frequency to cover Beaune and its surroundings. This new frequency should make it possible to connect around Nuit Saint-Georges, in order to be able to listen to K6 on FM without cuts between Dijon and Beaune. Whether via the D974 or the A31, two roads that are widely used on a daily basis. K6 should therefore be able to gain an audience in the Côte-d’Or department where it already has more than 60,000 loyal listeners*.
The K6 program in Beaune will be the same as that of Dijon, you don’t change a winning team. Proximity, local news and lots of music different from other radio stations. The latest Médiamétrie surveys taken last July confirmed K6’s good audience in its historic area, the Dijon metropolis and the department. And it’s been going on for years.
We will now have to be patient, wait to receive the authorizations to broadcast (which can take several months). The people of Beaune will in any case be the first to know of our arrival since a great communication campaign and a major event are already in preparation.
K6FM, your local radio in FM and DAB+. First independent radio in Dijon and Côte-d’Or**.
* Source: Médiamétrie – EAR > Local 2021/2023 – Côte-d’Or – All ages 13 and over – Listening habits, week K6 audience
** Source: Médiamétrie – EAR > Local 2021/2023 – Dijon – Côte-d’Or – All ages 13 and over – Audience share in percentage
#arrive #Beaune