‘K-Game Strategy for Southeast Asia’… Conjinwon, Thailand Game Show 2024 Korea Joint Pavilion Operation: ZUM News

Introducing 10 excellent domestic games from various genres including PC, console, mobile, and XR

Photos from the 2024 Thailand Game Show Korean Pavilion [사진=콘진원]

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 21st that they showcased 10 excellent domestic games at the Korean joint pavilion of ‘Thailand Game Show 2024‘ held in Bangkok, Thailand for three days from the 18th to the 20th.

The Thailand Game Show, which celebrated its 18th anniversary this year, is a global gaming event held in Thailand, which boasts the largest gaming market in Southeast Asia. This year, several global game companies, including Korean game companies, Hoyo Bus, Sega, and Nintendo, participated and received a great response from local gamers, with 185,876 paying visitors.

Conjinwon participated as a joint pavilion for the first time in two years since 2022 and promoted the excellence of the Korean gaming industry locally. A total of 10 excellent domestic games, including 5 game companies that received support from the Gwangju/Jeonbuk Global Game Center, participated in this Korean joint pavilion.

Conjinwon ran various B2C programs and attracted the attention of local audiences. It provided opportunities to experience K-games such as △Cosplay event △Focused user testing program (FGT) △Thailand influencer mini game contest △Giveaway event △Stage pitching program ‘THAILAND GAME SHOW ASIA GAME PARADE’.

In addition, we actively supported business matching for K-game’s entry into Southeast Asia by inviting local buyers and providing business meeting space. As a result, on the 18th, Geniesoft was able to sign a business agreement with Thai e-sports publisher Clover Solutions to supply ‘Dusty Derby’ and ‘Dancing Arrow’ content.

Kim Nam-geol, head of the Game New Technology Division at Conjinwon, said, “By participating in this Thailand Game Show, we have created an opportunity for Korean game companies to communicate directly with local users and expand their influence in the global market.” He added, “We will continue to hold joint Korean pavilions at many overseas game shows in the future.” “We will continue to lay the foundation for K-games to advance into the global market.”

Meanwhile, starting with China Joy (July) this year, Conjinwon has operated joint Korean pavilions at global game shows such as Gamescom (August), Tokyo Game Show (September), and Thailand Game Show (October). there is. In January next year, we plan to provide opportunities for global gamers from various regions to experience K-games, such as by operating a Korean joint pavilion consisting of a B2C program within the Taiwan Game Show. Battle on Top>
Aju Economy = Reporter Joo-hye Yoon [email protected]

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