After Liverpool, it’s Juventus’ turn to unveil their new home shirt for the coming season. A surprising creation by adidas.
After having introduced a geometric style home jersey for the 2022-2023 financial year, Juventus will go completely from next season with a home outfit with a crazy design.
Under contract with the three-stripe brand since the 2015-2016 season, the Old Lady unveiled a home outfit where zebra stripes cross the front of the jersey. A surprising choice.
Zebra stripes on the shirt of Juventus
Reinvent itself while maintaining the identity of the club. Here is what was the mission of adidas for the creation of this new home jersey. Far from the traditional vertical stripes that we are used to seeing on Juve’s outfits, the German brand has this time decided to switch to a completely different design where the strips have been redesigned with a brushed effect referring to with zebra stripes. As a reminder, the zebra is a symbol that was present on the previous crests of the Turin club.
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Juventus jersey: the incredible home jersey for the 2023-2024 season
Another major novelty, the yellow is back on the club’s tunic and this in a much more visible way than usual. Here, this color integrates the jersey at the level of the logos but also on the adidas stripes and on the collar. A first for a Juventus jersey under the adidas era.
Intended for a new generation of fans, this uniquely styled jersey is a real risk from the German label. A daring attempt that may not convince purists…
Where, when and at what price to buy it?
Worn for the first time during the match against Cremonese on May 14, the kit will be available for sale from May 12 in the club’s shops and on the adidas website at a price of €100 for the replica and €150 for the authentic range.
2023-05-12 12:08:47
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