“Juventus Launches Its First Official Beer: Juventus Beer”

So sportingly Juventus finds colors, the same is true for the off-field. The Old Lady had an original idea, since she launched his first official beer. This one bears his name and is soberly named, even if this qualifier does not appear quite appropriate, ” Juventus Beer ». It is produced by El Original Srl – a company that deals with the creation of alcohol brands as well as their distribution – and is licensed by the Turin club.

Juventus launches its first beer, “Juventus Beer”

To enter every home and generate more income, football clubs do not hesitate to sell more and more derivative products of all kinds. That’s why Juventus decided to create their own beer. It will be on sale in Italian supermarkets. Juventus fans will therefore have a good way to celebrate their club’s victories, or conversely to forget the frustrating draws or defeats.

A beer brand to generate more revenue

With the sale of “Juventus Beer”, the Turin club wants to settle a little more in the daily life of fans of the Old Lady, and more generally in that of all Italians. An original idea which should also make it possible to increase income from merchandising and make a little more talk about the Turin club. Through this beer, Juventus intends to expand its number of fans in the future.