Juve, waiting for the new sponsor on the shirts the Save the Children logo

While waiting to close a deal for the sponsorship of the shirts, the Juventus will take to the field this evening, in the home debut against Como, with the logo of Save the Children on the shirts. A choice that strengthens the collaboration that began in 2018, “a gesture full of meaning” as highlighted by the black and white club itself. Today it will be the turn of the team of Thiago Mottain the first championship match at the Allianz Stadium, while tomorrow it will be the turn of the Juventus Womenengaged in a friendly against FC Bayern Women.

Sharing values

While the commercial area, led by Francesco Calvo, continues the search for a shirt sponsor that can succeed the historic partnership with Jeep, which ended at the end of last season, Juventus chooses to deepen its collaboration with Save the Children, an organization that for over 100 years has been fighting to save girls and boys at risk with the aim of guaranteeing them a future by fighting educational inequalities. The logo will remain on the black and white shirts until a new commercial partner is found: “Juventus is proud to be able to highlight the shared values ​​with Save the Children, in which it believes and has been committed for years – explained Maurizio ScanavinoCEO of Juventus and the Gedi group, which also publishes La Repubblica -. Two global realities with over a century of history and that from today also meet on the iconic and prestigious black and white shirt».

A multi-year commitment

This is yet another joint action between Juventus and Save the Children, after the inauguration in 2019 of the Punto Luce in Vallette, a few hundred meters from the Allianz Stadium, redeveloped in 2022: “It is essential to break down all the barriers that prevent boys, girls and adolescents from having equal educational opportunities – explains Daniela Fatarella, General Director of Save the Children -. The partnership with Juventus goes in this direction, which, with a multi-year commitment, supports many minors and raises awareness among the general public on the importance of education”.