Singer Justin Bieber urges his fans not to buy the H&M clothes on which he is depicted. The Swedish clothing brand allegedly put the items in the shop without his permission.
“The merchandise they made of me at H&M is crap and I didn’t approve of it,” Bieber wrote on Instagram on Monday. “Don’t buy it.”
The collection includes sweatshirts, T-shirts and hoodies with the singer’s image and quotes from his songs. H&M has informed the American media that the company has followed all the correct procedures for the launch of the Bieber collection. The company previously sold merchandise from the pop star’s various tours.
Photo: H&M
“As with all other licensed products and partnerships, H&M followed the correct approval procedures,” a spokesperson for the clothing franchise told the news agency. Reuters.
Yet Bieber claims otherwise on Instagram. “I have not endorsed any of the merchandise collections that H&M sells,” wrote the pop star. “Everything happened without my permission and approval.”
